Thunderbird Alumni Consulting Lab

Alumni Consulting Lab Summary

Based on participants’ skill sets and preferences, Professor Hunsaker, the Alumni Consulting Lab team, and our Chilean partners will match participating Alumni Consultants with Chilean companies seeking business support. Before meeting with Alumni Consultants, clients will define the business challenge they’d like to work on. Challenges may be related to marketing & sales, organizational structure, operations, or other strategic initiatives. Consultants will be immersed in client organizations—focused on discovery, analysis and feedback around their clients’ defined business challenges—as well as the local business and cultural climate.

Thunderbird Faculty will provide expert content on consulting best practices, the local business environment and on-call support to Alumni Consultants. Alumni will work with their client organizations - while also learning about the other projects -  and therefore have a deep cultural and economic experience that would not be possible without local insight.

Enjoy immersive, impact-driven travel while building needed capacity in local entrepreneurs – as only Tbird can!

Alumni Consulting Lab 2019:
Santiago, Chile

Are you ready to reengage with the Thunderbird Mystique?

Apply now.

Client and Project Overview

In Santiago we will work with growing and ambitious companies that represent a range of industries and challenges. Below is a brief description of the projects conducted during past Labs in Colombia and Ecuador. These profiles provide a good example of the types of companies we will work with in Santiago, and of the Alumni experience.  

To learn more about the experience, read an article by one of the participants from our 2017 Colombia Lab

Develop 5-year road map to expand product offering, manage operational growth, and ensure cohesive organizational vision. (Quito)

Strengthen marketing and branding strategies, and define target customers/markets to attract new clients and increase sales. (Quito)

Re-imagine business model and strategy to deliver a "version 2.0" service touching on product offering, target market, pricing  and digital marketing. (Bogota)

Refine go-to market strategy and develop roadmap to ensure effective and sustainable scalability. (Quito)

Analysis of company's operations to help leverage resources, increase margins and improve quality. (Bogota)

Assess business model to prioritize products/services to invest in from a financial and human capacity standpoint. (Bogota)

Determine how to leverage competitive advantage and regional differentiators to increase online sales in target markets throughout the US. (Quito)

Deep operational analysis to reduce costs and improve overall patient experience (i.e., wait time) and satisfaction. (Quito)

Examine internal processes and define key org. design priorities (i.e., structure, positions) to scale effectively and efficiently. (Bogota)



Sample Days

   Day 1 – Welcome and Discovery 

  • Introductions
  • Company overview presentations by clients
  • Traditional Chilean lunch
  • Group visit to client offices (tour operations and Q&A with company executives)
  • Overview of Chilean business environment and consulting best practices with Professor Hunsaker and local contacts
  • Group dinner

    One to One Working Day with Client

  • Discovery: Interview management and key stakeholders
  • Discovery: Brand visioning exercise with management
  • Discovery: Overview of financial statements with management
  • Lunch with client
  • Field: Market research at point of sale
  • Feedback: session with management on preliminary insights
  • Group dinner with local alumni

 Note: *Actual working days will be based on individual client needs. 

To learn more about the Lab experience, read an article written by one of the participants in the first Alumni Consulting Lab in Colombia.


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