Certificate of Global Marketing

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Develop worldwide marketing skills

The Graduate Certificate in Global Marketing is a 15-credit hour on-campus program that provides specialized marketing coursework that will equip you to excel in business, government and non-governmental entities that operate on a global scale. While utilizing some of the foundational theories and tools of traditional domestic marketing, international marketing requires an understanding of the complexities of political, economical, legal, societal and cultural differences that exist in foreign markets—nuances for which domestic marketing frameworks and tools are often insufficient.

The courses in the Global Marketing Certificate will:

    • Teach you how and why customers in different parts of the world make decisions the way they do.
    • Develop your capability to create value and use the abundance of data available in today’s market to engage in cutting-edge business analytics.
    • Allow you to take an experiential approach to learning, using case studies featuring companies across the globe with different cultures and complex legal environments.
    • Advance your understanding of the critical, nuanced differences that managers need to recognize when conducting business across borders.

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    +1 602 978-7100 (Outside US)
    1 800 457-6966 (US toll-free)
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