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The Graduate Certificate in Global Marketing is a 15-credit hour on-campus program that provides specialized marketing coursework that will equip you to excel in business, government and non-governmental entities that operate on a global scale. While utilizing some of the foundational theories and tools of traditional domestic marketing, international marketing requires an understanding of the complexities of political, economical, legal, societal and cultural differences that exist in foreign markets—nuances for which domestic marketing frameworks and tools are often insufficient.
The courses in the Global Marketing Certificate will:
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