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The World Economic Forum reports that empathy and collaboration are two critical abilities for global manager success. These are equally critical for those seeking careers in Global Affairs. These abilities rely on the development of Social Capital. This program is designed to develop your Social Capital through field-based action learning, team-based projects, and stretch assignments. You will have the ability to build sustainable trusting relationships—the basis of Social Capital—with others from diverse parts of the world through development of intercultural empathy, the ability to have interpersonal impact, and to act with diplomacy.
Digital marketing is expected to have an 11 percent compound annual growth through 2021 (Forbes, 2017). Similarly, advances in technology have made programming and data analysis in-reach to far less technically trained individuals. This has created a new class of hybrid jobs that combine digital skills with marketing and design (Burning Glass, 2015). In response to this trend, Thunderbird has designed the Digital Audience Strategy concentration within the Master of Global Management degree program in collaboration with the Walter Croknkite School of Journalism and Mass Communication at ASU.
The target audience for the concentration are students interested in augmenting their digital skills in the areas of marketing, design, and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, you will be able to combine the global management skills of the traditional Master of Global Management with digital expertise.
18 credits of Global Business Core course common to all concentrations:
6 credits of Applied Learning electives:
12 credits of Concentration coursework:
Offered by the Walter Cronkite School of Journalism and Mass Communication:
12 credits of any graduate level electives relevant to career, could also be language courses to fulfill second language requirement.
1 credit (Capstone) Thunderbird Integrative Experience - Professional Development Plan
Transcripts for graduate admissions must be sent directly to the Graduate Admissions Services department at the main Arizona State University campus. To expedite the processing of your application, please write your application reference number on all documents and envelopes submitted to ASU. Materials submitted without your application reference number will delay the processing of your application.
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|Arizona State University
Graduate Admission Services
PO Box 870112
Tempe, AZ 85287-0112
|Graduate Admission Services
Arizona State University
1151 S. Forest Avenue, #SSV112
Tempe, AZ 85287-0112
Global leadership potential
Our Admissions team will consider both your professional and personal experience when assessing your fit for the program. On average, our students have five years of professional experience before entering the program; however, each candidate's global leadership potential—and his or her ability to bring global experience and cultural insight into the classroom—is of utmost importance to our Admissions team. We seek to fill our program with globally minded students whose professional or personal experiences will add value to the diverse cultural and social Thunderbird experience.
The application process for international students is the same as for domestic students, with the exception of submitting proof of English proficiency (for students whose native language is not English). After admission, you will also be required to obtain a U.S. visa, which includes submitting a graduate financial guarantee. All international transcripts must be submitted in their original language accompanied by an official English translation. Translations must be literal, complete versions of the originals and must be translated by a university, government official or official translation service. You may not complete your own translation. Photocopies and notarized transcripts are not acceptable.
English proficiency requirements
Applicants are required to meet certain English proficiency standards for acceptance. If your English proficiency scores are below acceptance standards, you may be required to take pre-degree English instruction to ensure you meet the level of English proficiency needed to succeed in your graduate studies. Learn more.
Thunderbird seeks individuals whose global mindset and personal mission align with our own—and we make generous scholarships available to those whose passion for international management, cultures and world relations is seen in both their words and their actions.
There are many different options available to help you finance your graduate education at Thunderbird. In fact, more than 96% of Thunderbird students receive financial assistance through loans, scholarships or other awards. Arizona State University’s Financial Aid team works with you hand-in-hand to find the financing solutions for your unique situation. For detailed instructions or advice, contact the ASU Financial Aid team at email@example.com.
Application Fee (Domestic)*
Application Fee (International)*
Program Deposit** (make your deposit here)
Contact your admissions representative to learn more about estimated costs for books and materials, global experience and living expenses.
*Applications will not be processed until the fee is received and fees are non-refundable.
**The enrollment deposit confirms your acceptance of admission and reserves your seat in the program, allowing you to register for your first term courses. All deposit funds are applied to your student account.
NOTE: All amounts shown in the Tuition and Fees Schedules or in other university publications or Web pages represent tuition and fees as currently approved. However, Arizona State University reserves the right to increase or modify tuition and fees without prior notice, upon approval by the Arizona Board of Regents or as otherwise consistent with board policy, and to make such modifications applicable to students enrolled at ASU at that time as well as to incoming students. In addition, all tuition amounts and fees are subject to change at any time for correction of errors. Finally, please note that fee amounts billed for any period may be adjusted at a future date.