COVID-19 has had enormous impacts on consumers and brands. The stay-at-home directives, radical shifts in demand, and supply chain difficulties disrupted habitual behaviors and required shopping in new ways. Aligned with 4th Industrial Revolution shifts, our latest research confirmed changes in location and timing of buying patterns, representing an unprecedented opportunity for companies to compete against more established rivals. We will discuss implications for brands to gain exposure and market share with a new and broader base of potential customers.

Richard Ettenson, Ph.D.
- Professor and Keickhefer Fellow of Global Marketing, and Brand Strategy, at the Thunderbird School of Global Management

Patrick Lynch, Ph.D.
- Clinical Assistant Professor, Analytics and Leadership
- Founder of a technology startup and consultancy, pioneering innovations in organizational assessment and dashboard analytics.


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