During difficult times consumers expect brands to take a stance and give back to the community. At a time characterized by political unrest and a global pandemic, organizations are met with new and dynamic challenges. Brands that cannot adapt to consumer expectations risk social media backlash, reduced patronage, and boycotts. This program will provide professionals with the tools to examine how brands can respond in a dynamic environment, leveraging the last several years while looking into the future of strategic communication. This professional certificate is offered by CronkitePro, which offers professionals hands-on instruction and real-world training under the guidance of top industry leaders.
Join the special Executive Education course 'Strategic Communication for Uncertain Times' at the Thunderbird Global Headquarters in Downtown Phoenix on September 15-16.