Innovating Brand & Social Media Sales for Global Markets

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Make stale, dead-end products and services a thing of the past.

Immerse yourself in hands-on classroom discussions to learn modern and effective methods for designing, developing, commercializing and selling solutions using today’s social tools and social approach.

What Your Program Gives You

  • Master the art of communicating change to colleagues and stakeholders, and translate those ideas into action. 
  • Learn that innovation applies to much more than products as you discover the 12 dimensions of innovation. 
  • Cultivate social media techniques to allow you to create strategic cross-channel marketing content for both B2B and B2C audiences. 
  • Discover mastery for finding the right data as you learn to recognize the difference between big data and thick data. 
  • Return to your organization ready to implement a new brand strategy that will inspire your colleagues and resonate with your clients. 
  • Gain the insight to transform dated sales practices into social strategies that speak to today’s consumers. 
  • Broaden your understanding of what it means to prepare an integrated, multi-platform social media sales funnel.

Curriculum Highlights

  • Use a burning platform to influence others and make the right next move.
  • Bridge the gap between intention and action that bring your brands and services to life.
  • Sharpen your innovation skills by learning the 12 dimensions of innovation.
  • Explore the benefits of modern methods to scan the market, including crowdsourcing and social media.
  • Learn to create action around your innovation within your organization.
  • Engage in useful market research to move from customer satisfaction to customer devotion.
  • Take part in an innovative, immersive experience that will bring your learnings to life.
Immersive executive experience

Through hands-on, immersive activities, Thunderbird reveals how your classroom learnings translate to real-world business scenarios. Each of the four programs in this Journey features an onsite visit to a cutting-edge location where you will experience firsthand the profound and successful application of course concepts. 

Program Fee: USD $6,950

Includes instruction, most meals, course materials & Immersive Executive Experience. Contact us for partnership & group pricing options.

Continuing Education Units (CEUs): 2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site. 

This program is designed for seasoned marketing leaders with multi-year experience who are seeking to further advance their thinking, their networks and their careers. Participants will represent a range of B2C and B2B industries from a diversity of companies, countries and cultures. The program is ideal for vice presidents, directors and senior managers in marketing, finance and operations roles who are looking to make a significant impact on their company’s growth through global and/or cross-cultural market responsibilities. Senior managers across other business functions who have recently transitioned to roles with more customer-facing responsibilities also will benefit from this program.


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Thunderbird’s world-renowned faculty are hands-on professors with real world experience in working with global institutions and in international markets. Cultural nuances, regional regulations, emerging markets and global teams are part of working for an organization that operates globally. Thunderbird faculty help you learn what to expect and how to deal with the unexpected.

Associate Professor

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