Innovating Brand & Social Media Sales for Global Markets

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Executive Education

Make stale, dead-end products and services a thing of the past.

Immerse yourself in hands-on classroom discussions to learn modern and effective methods for designing, developing, commercializing and selling solutions using today’s social tools and social approach.

What Your Program Gives You

  • Master the art of communicating change to colleagues and stakeholders, and translate those ideas into action. 
  • Learn that innovation applies to much more than products as you discover the 12 dimensions of innovation. 
  • Cultivate social media techniques to allow you to create strategic cross-channel marketing content for both B2B and B2C audiences. 
  • Discover mastery for finding the right data as you learn to recognize the difference between big data and thick data. 
  • Return to your organization ready to implement a new brand strategy that will inspire your colleagues and resonate with your clients. 
  • Gain the insight to transform dated sales practices into social strategies that speak to today’s consumers. 
  • Broaden your understanding of what it means to prepare an integrated, multi-platform social media sales funnel.

Curriculum Highlights

  • Use a burning platform to influence others and make the right next move.
  • Bridge the gap between intention and action that bring your brands and services to life.
  • Sharpen your innovation skills by learning the 12 dimensions of innovation.
  • Explore the benefits of modern methods to scan the market, including crowdsourcing and social media.
  • Learn to create action around your innovation within your organization.
  • Engage in useful market research to move from customer satisfaction to customer devotion.
  • Take part in an innovative, immersive experience that will bring your learnings to life.
Immersive executive experience

Through hands-on, immersive activities, Thunderbird reveals how your classroom learnings translate to real-world business scenarios. Each of the four programs in this Journey features an onsite visit to a cutting-edge location where you will experience firsthand the profound and successful application of course concepts. 

Program Fee: USD $6,950

Includes instruction, most meals, course materials & Immersive Executive Experience. Contact us for partnership & group pricing options.

Continuing Education Units (CEUs): 2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site. 

Request Information

This program is designed for seasoned marketing leaders with multi-year experience who are seeking to further advance their thinking, their networks and their careers. Participants will represent a range of B2C and B2B industries from a diversity of companies, countries and cultures. The program is ideal for vice presidents, directors and senior managers in marketing, finance and operations roles who are looking to make a significant impact on their company’s growth through global and/or cross-cultural market responsibilities. Senior managers across other business functions who have recently transitioned to roles with more customer-facing responsibilities also will benefit from this program.

Questions?

We're here to help!

Request executive education information or contact us directly at exec.ed@thunderbird.asu.edu.

Thunderbird’s world-renowned faculty are hands-on professors with real world experience in working with global institutions and in international markets. Cultural nuances, regional regulations, emerging markets and global teams are part of working for an organization that operates globally. Thunderbird faculty help you learn what to expect and how to deal with the unexpected.

Richard Ettenson
Professor
Douglas Olsen
Associate Professor
The value of [Thunderbird's Oil & Gas] program is to take you out of your normal operational environment and bring you together with like-minded and similarly positioned people from other aspects in the industry.
Mark Thompson
Woodside Energy, Australia
I found the Strategic Global Negotiations program very valuable and my time during the class in Phoenix was well worth the effort. The instructors were knowledgeable and thought provoking. The input from other class members was valuable. The networking was great. [And] the class format was perfect for the learning experience.
Tim Nelson, President
Platinum Claims Services, Inc.
Being exposed to the Advanced Management Program (AMP) for Oil & Gas Industry Executives, I see the true challenge of the oil and gas sector. However, I believe I am [now] more confident to carry out more challenging work. Knowledge and tools to overcome hurdles is key to advancing. AMP not only gives a taste of what is out there; it prepares the individual to carry out bigger, harder projects.
Recent corporate participant
[Thunderbird's Global Leadership program] made me think outside the box (macro level), but also internally about how I behave, how that behavior is perceived and how to build on my strengths to be a better leader.
Recent professional development client
[Thunderbird's Global Leadership program] was probably the best... no, definitely the best and most impactful seminar of my 25-year career. I will recommend it to everyone whom I believe would benefit from it!
Recent professional development client

Request More Information

Thank you for your interest in an executive education offering at Thunderbird School of Global Management. Please complete and submit the form and a Thunderbird representative will contact you.

Questions? We’re here to help!
+1 602 496-7000 (Outside US)
1 800 457-6959 (US toll-free)

exec.ed@thunderbird.asu.edu