Leading Executive Crisis Communications

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Effective crisis management plans and preparations are customized to external stakeholders’ concerns and needs, and they keep all employees informed.

Crisis management leaders must know how to readily access and make the most of messaging and communication technology in advance of any crisis. 

What Your Program Gives You

  • Improve your ability to plan, assess and allocate resources to effectively disseminate your message.
  • Participate in active spokesperson training, including “hot lights” simulation and guided role-play.
  • Explore global challenges to create organizationfriendly media relations across borders.
  • Learn how traditional and social media can be central to competent crisis management.
  • Understand the flowchart as a crisis management tool, as well as its value before, during and after a crisis.

Curriculum Highlights

Participants will learn to take a strategic approach to selecting, establishing and reinforcing communication links, customizing the timing of information flow and working with communication experts to achieve optimal outreach before, during and after crises.

  • Enhance your self-awareness, stretch your critical thinking and deepen your network in order to improve your crisis management leadership skills.
  • Develop your ability to understand mindfulness as a part of crisis management.
  • Explore global thinking and action for effective crisis management.
  • Learn about high-reliability organizations and how you can extract principles applicable to your own situation.
  • Develop the hardiness and resilience needed when dealing with negative emotions during challenging times.
  • Prepare and deliver critical communications with confidence.

Program Fee: USD $6,950

Includes instruction, most meals, course materials & Immersive Executive Experience. Contact us for partnership & group pricing options. 

Continuing Education Units (CEUs): 2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site.


This program is designed for seasoned leaders seeking to further advance their thinking, their networks and their careers. Participants will represent a range of B2C and B2B industries from a diversity of companies, countries and cultures. The program is ideal for vice presidents, directors and senior staff responsible for identifying and managing potential crises that could occur in their organization or industry. This program is for leaders looking to make a significant impact on their company’s ability to survive crisis- and risk-related issues facing their organization, especially within the context of today’s global and/or cross-cultural responsibilities. Senior managers across other business functions who have recently transitioned to roles that might have to address these issues will also benefit from the program.


We're here to help!

Request executive education information or contact us directly at exec.ed@thunderbird.asu.edu.

Thunderbird’s world-renowned faculty are hands-on professors with real world experience in working with global institutions and in international markets. Cultural nuances, regional regulations, emerging markets and global teams are part of working for an organization that operates globally. Thunderbird faculty help you learn what to expect and how to deal with the unexpected.

Professor of Practice (FSC)

Note: Courses require a minimum number of registrants to run. Course dates and professors are subject to change.


Request More Information

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