Applied Marketing Strategy

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Make informed marketing decisions for your customers and your organization

What Your Course Gives You

  • Ability to recognize how the stages of a country’s development influence your organization’s business model and marketing decisions.

  • How to focus on a country’s development and advancement to determine your organization’s relationship with its customers.

  • Identify market segments, customer profiles, and global segments that exist by evaluating profitable global customers for your organization.

  • Understand the consumer decision processes and how your marketing strategy influences these processes.

  • Analysis of your competitive strategies, marketing programs, and enhanced global positioning.

  • Identify value-chain partners, and understand their role in bringing the product to market through their partnership abilities.

  • Exposure to the ever-changing global landscape and trends, and how that will influence your organization’s ability to implement a global action plan.

Curriculum Highlights

Topics Covered
  • Global Marketing Overview

  • Understanding Your Organization

  • Identifying Your Customers

  • Understanding and Relating to Your Customers

  • How to Develop a Competitive Difference

  • Selecting the Right Partners

  • Learning to Leverage Country Differences

  • Utilizing the Situation Analysis to Make Informed Marketing Decisions

 

To earn the Executive Certificate or individual "Certificates of Completion," participants must:
  • Participate in weekly facilitated discussion forums
  • Complete the End-of-Course Assessment with a score of 80% or higher

  • Complete the End-of-Course Survey

Course Content

  • Global Marketing Overview
  • Understanding Your Organization
  • Identifying Your Customers
  • Understanding and Relating to Your Customers
  • How to Develop a Competitive Difference
  • Selecting the Right Partners
  • Learning to Leverage Country Differences
  • Utilizing the Situation Analysis to Make Informed Marketing Decisions

 


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