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What Your Course Gives You
Ability to recognize how the stages of a country’s development influence your organization’s business model and marketing decisions.
How to focus on a country’s development and advancement to determine your organization’s relationship with its customers.
Identify market segments, customer profiles, and global segments that exist by evaluating profitable global customers for your organization.
Understand the consumer decision processes and how your marketing strategy influences these processes.
Analysis of your competitive strategies, marketing programs, and enhanced global positioning.
Identify value-chain partners, and understand their role in bringing the product to market through their partnership abilities.
Exposure to the ever-changing global landscape and trends, and how that will influence your organization’s ability to implement a global action plan.
Global Marketing Overview
Understanding Your Organization
Identifying Your Customers
Understanding and Relating to Your Customers
How to Develop a Competitive Difference
Selecting the Right Partners
Learning to Leverage Country Differences
Utilizing the Situation Analysis to Make Informed Marketing Decisions
Complete the End-of-Course Assessment with a score of 80% or higher
Complete the End-of-Course Survey