Doing Business with the NEW China

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Location

Online

Dates

On Demand

Fees

USD $299 per micro-certificate

Location

Online

Dates

On Demand

Fees

USD $299 per micro-certificate

Overview

In the four decades since Deng Xiaoping began economic reforms in China, the country has transformed from an impoverished nation on the verge of bankruptcy to the soon-to-be largest economy in the world. In the early years of the economic reforms, China developed into a manufacturing juggernaut – the so-called factory for the world. It has attracted foreign investment, entered the World Trade Organization, and seen a dramatic consolidation of power under current President Xi Jinping. In recent years, research on Chinese markets and consumer behavior has focused on a variety of issues including market size, demographic trends, nationalism, the population’s affinity for e-commerce, and interaction with social media.

Key Benefits

  • Helps companies and people investing and operating in China think through how to strategically operate in the world’s largest manufacturing hub and marketplace.
  • Contextualizes the current economic reforms within China’s rich history.
  • Explores China’s core strengths in supply chain, innovation, and the structure of the consumer marketplace.
  • Examines China’s geopolitical position and its strategies for expanding its influence in the world.
  • Helps leaders think about and act upon the opportunities and challenges involved in doing business in China today.
  • Analyzes the political, economic, and technological situation in China.

Who should attend

Thunderbird male

The certificate offers significant strategic orientation to provide value to Middle and Upper Level Managers who have decision-making responsibilities and who contribute to navigate their organization through the complexity of China’s changing political landscape.

Thunderbird female

With rich content providing insight on China’s role in the global political economy, this certificate will also benefit individuals working in private and government sectors on issues like trade and relations with the Chinese government.

Faculty

Doug Guthrie

Doug Guthrie

Min Chen

Min Chen

Curriculum

Micro-cert: A "Brief" History

If you are going to successfully do business in China today, we believe you must begin with an understanding of China’s complex historical journey and develop an appreciation for the ways in which this deep and rich history has shaped the current Reform-Era. Dive into a “brief” history of one of the world’s oldest civilizations and find the links between significant historical moments and trends in modern Chinese society and culture.

  • Gain perspective on assumptions brought to business engagements with China.
  • Assess the impact of cultural differences on global business.
  • Recognize Chinese historical moments that shape the values, norms and beliefs (culture) of China today.
  • Recall ways in which we see China's historic power, influence, and innovation.
  • Explain the link between Chinese history and Chinese nationalism.
  • Provide examples of how Chinese history and culture are relevant to business operations in China today.

Who Should Attend I Anyone with an interest in China’s ancient history and culture and how that affects business in China today. I Delivery: Online I Duration: 1 week I Start: Upon Completed Registration I $299

Micro-cert: China’s Political Economy

If you are going to successfully do business in China today, you must begin with an understanding of China’s complex historical journey. In this Module, we focus on understanding the impact of the last seventy years - the period of Communist China - and how China was able to emerge from the economic, political and social destruction of the Mao years to become, in forty years, the second largest economy in the world.

  • Gain perspective on China’s recent history (1949-76).
  • Recognize the implications of Deng Xiaoping’s actions during his time of influence (1979-present).
  • Identify the defining characteristics of China’s Reform Era “epochs.”
  • Recall the key policies and strategies of the Reform Era and their influence on doing business in China today.
  • Recognize the implications of China’s entry into the World Trade Organization (WTO).
  • Analyze the implications of the rise of Xi Jinping on foreign business practices in China.

Who Should Attend I Anyone with an interest in China’s more recent history and how that affects business in China today. I Delivery: Online I Duration: 1 week I Start: Upon Completed Registration I $299

Micro-cert: Manufacturing Power and Partnerships

In this module, you will dig into the details of doing business in China in the era of Xi Jinping, particularly focusing on how to navigate partnerships and the supply chain.

  • Examine the underlying conditions and forces that make China’s supply chain so effective in today’s global economy.
  • Analyze the strategy for China’s transition from investment-led growth to consumption-led growth.
  • Recognize the underlying themes in the “The China Dream.”
  • Identify how China controls foreign investment and foreign operations in China within the WTO Regime.
  • Describe the necessary business strategies for foreign companies in China today, given the China Dream and resulting policies.
  • Recall what Chinese manufacturers need to do to benefit from working with foreign companies under the current regime.

Who Should Attend I Those interested in China’s unique supply chain and the partnerships that foreign companies have to form in China to do business there.
I Delivery: Online I Duration: 1 week I Start: Upon Completed Registration I $299

Testimonials

"I chose a Thunderbird Executive Education online certificate because of the quality and structure of the courses. The material & information have immediate applicability to my job. The online learning programs allow me the flexibility to do. the work according to my schedule within the week. I have been very impressed by the quality instruction and the structure of the online classes.”

"For the benefit of self-reflection and those responsible for mentoring teams in a global organization, the Cross-cultural Communication elective course is a must. I finished the program with a sense of enlightenment and mindfulness which has significantly changed my approach to leading teams with members from various regions across the globe." - Director of Global Procurement