Effective marketing on a global scale takes more than a traditional marketing strategy, analysis and approach. It takes a keen understanding of cultural differences and a broad perspective on how to set your organization's products or services apart in the global marketplace.
This certificate is designed to provide you the background knowledge, tools, conceptual understanding and hands-on skills to succeed in the world of global marketing. Composed of three online courses, this program gives you the confidence and capability to market your organization globally with success-based strategies on your side.
- Enhance your understanding of tactics for developing competitive advantages by creating customer value.
- Discover the fundamentals of global marketing strategy and marketing analysis including customer, competitor and company analysis.
- Uncover basic strategic issues involved in global market segmentation, target marketing and market positioning.
- Understand major tactics and tools used by global marketers to facilitate the management of their international marketing plans.
- Focus on in-depth concepts related to product development, pricing strategies, marketing communications and distribution management.
- Understand how the various stages in a country’s development will affect your organization’s marketing decisions.
- Determine how to relate to consumer decision processes and how your marketing strategy influences these processes.
- Analyze metrics and determine how you can best evaluate marketing effectiveness, strategy and performance of a service business.
Thunderbird's Executive Certificate in Global Marketing is focused on marketers who are developing a global marketing strategy, enhanced market positioning and influencing consumer decision making processes on a global scale.
Who Should Enroll?
Working Professionals – Improve your marketability in today's global marketplace.
Experienced Executives – Gain expertise in a global business focus area.
Post-Graduate Degree – Focus on a specific business area to enhance your global knowledge.