In-Person Programs

Home / Executive Education / In-Person Programs / Applied Marketing Strategy

Applied Marketing Strategy

The Global Marketing Strategy Essentials course focuses on training you to understand your customers and global strategy to make informed marketing decisions for your organization.

  • Recognize how the stages of a country’s development influence your organization’s business model and marketing decisions.
  • Focus on a country’s development and advancement to determine your organization’s relationship with its customers.
  • Identify market segments, customer profiles and global segments that exist by evaluating profitable global customers for your organization.
  • Understand the consumer decision processes and how your marketing strategy influences these processes. 
  • Analyze your competitive strategies, marketing programs and enhanced global positioning. 
  • Identify value-chain partner and understand their role in bringing the product to market through their partnership abilities.
  • Observe the ever-changing global landscape and trends, and how that will influence your organization’s ability to implement a global action plan.

Register Today!

After clicking, you will be transferred to online.thunderbird.edu.

Course Content

  • Global Marketing Overview
  • Understanding Your Organization
  • Identifying Your Customers
  • Understanding and Relating to Your Customers
  • How to Develop a Competitive Difference
  • Selecting the Right Partners
  • Learning to Leverage Country Differences
  • Utilizing the Situation Analysis to Make Informed Marketing Decisions

 


Request More Information

Thank you for your interest in an executive education offering at Thunderbird School of Global Management. Please complete and submit the form and a Thunderbird representative will contact you.

Questions? We’re here to help!
+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)

In-person programs: openenrollment@thunderbird.edu
Online programs: thunderbird.online@asu.edu