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Applied Marketing Strategy

The Global Marketing Strategy Essentials course focuses on training you to understand your customers and global strategy to make informed marketing decisions for your organization.

  • Recognize how the stages of a country’s development influence your organization’s business model and marketing decisions.
  • Focus on a country’s development and advancement to determine your organization’s relationship with its customers.
  • Identify market segments, customer profiles and global segments that exist by evaluating profitable global customers for your organization.
  • Understand the consumer decision processes and how your marketing strategy influences these processes. 
  • Analyze your competitive strategies, marketing programs and enhanced global positioning. 
  • Identify value-chain partner and understand their role in bringing the product to market through their partnership abilities.
  • Observe the ever-changing global landscape and trends, and how that will influence your organization’s ability to implement a global action plan.

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Course Content

  • Global Marketing Overview
  • Understanding Your Organization
  • Identifying Your Customers
  • Understanding and Relating to Your Customers
  • How to Develop a Competitive Difference
  • Selecting the Right Partners
  • Learning to Leverage Country Differences
  • Utilizing the Situation Analysis to Make Informed Marketing Decisions


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