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Foundation Course: Global Customer Relationship Management

Understand the development and importance of customer relationship management (CRM) as an integral part of an organization's strategy. Determine the need for it's implementation, as well as some processes and procedures being used to accomplish this organizational goal of serving the customer. As the course capstone, you will create an action plan to further develop your customer relationship management competencies.


  • Explain the meaning and purpose of customer relationship management.
  • Examine customer, organization and quality programs that organizations can develop to create a more customer-centric organization.
  • Discuss the benefits of, and the steps for, creating value for your customers.
  • Analyze customer equity in regards to potential CRM benefits.
  • Examine the notion of key account management and why it is emerging in today's global market.
  • Explain the value of establishing business relationships based on mutual trust.
  • Discuss the trends favoring partnerships, and how these partnerships are benefiting global organizations.
  • Create an action plan to enhance global customer relationship management performance.

Thunderbird’s Foundation Courses enable you to further your education in a specific global business area. These online business courses are 100% web-based and available at your convenience, typically taking just 1–3 weeks for completion. Foundation Courses are ideal for individuals looking for the latest global updates in a certain business focus, or just need a refresher course on a topic of interest to enhance professional development.

Course fee: $400 (USD)

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