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Innovating Brand & Social Media Sales for Global Markets

Make stale, dead-end products and services a thing of the past. Immerse yourself in hands-on classroom discussions to learn modern and effective methods for designing, developing, commercializing and selling solutions using today’s social tools and social approach.

  • Master the art of communicating change to colleagues and stakeholders, and translate those ideas into action. 
  • Learn that innovation applies to much more than products as you discover the 12 dimensions of innovation. 
  • Cultivate social media techniques to allow you to create strategic cross-channel marketing content for both B2B and B2C audiences. 
  • Discover mastery for finding the right data as you learn to recognize the difference between big data and thick data. 
  • Return to your organization ready to implement a new brand strategy that will inspire your colleagues and resonate with your clients. 
  • Gain the insight to transform dated sales practices into social strategies that speak to today’s consumers. 
  • Broaden your understanding of what it means to prepare an integrated, multi-platform social media sales funnel.

This program is designed for seasoned marketing leaders with multi-year experience who are seeking to further advance their thinking, their networks and their careers. Participants will represent a range of B2C and B2B industries from a diversity of companies, countries and cultures. The program is ideal for vice presidents, directors and senior managers in marketing, finance and operations roles who are looking to make a significant impact on their company’s growth through global and/or cross-cultural market responsibilities. Senior managers across other business functions who have recently transitioned to roles with more customer-facing responsibilities also will benefit from this program.

Program Highlights

  • Use a burning platform to influence others and make the right next move.
  • Bridge the gap between intention and action that bring your brands and services to life.
  • Sharpen your innovation skills by learning the 12 dimensions of innovation.
  • Explore the benefits of modern methods to scan the market, including crowdsourcing and social media.
  • Learn to create action around your innovation within your organization.
  • Engage in useful market research to move from customer satisfaction to customer devotion.
  • Take part in an innovative, immersive experience that will bring your learnings to life.
Immersive executive experience

Through hands-on, immersive activities, Thunderbird reveals how your classroom learnings translate to real-world business scenarios. Each of the four programs in this Journey features an onsite visit to a cutting-edge location where you will experience firsthand the profound and successful application of course concepts. 

Register Today

Have a question? We're here to help!

+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)
openenrollment@thunderbird.edu

Location & Dates

Contact us for details!

Program Fee

USD $6,950

Includes instruction, most meals, course materials & Immersive Executive Experience.

Contact us for partnership & group pricing options.

Continuing Education Units (CEUs)

2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site. 

Register Today

Have a question? We're here to help!

+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)
openenrollment@thunderbird.edu

Register Today

Have a question? We're here to help!

+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)
openenrollment@thunderbird.edu

Professor
Assoc Professor

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Have a question? We’re here to help!
+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)
openenrollment@thunderbird.edu

 

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