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Marketing Leadership for Global Innovation

Become a proven leader in strategic innovation as you gain the language and the perspective to transform your colleagues into your teammates, cultivate synergy in cross-functional teams, and bring products and services to life in collaborative ways.

  • Gain the tools to lift constraints from other organizational functions by collaborating in new and effective ways. 
  • Engage in design thinking to collaborate across teams with diverse goals and backgrounds. 
  • Discover unexpected opportunities in the marketplace and understand your customers and colleagues at a deeper level. 
  • Craft breathtaking solutions and strong partnerships to sell a compelling customer experience.

This program is designed for seasoned marketing leaders with multi-year experience who are seeking to further advance their thinking, their networks and their careers. Participants will represent a range of B2C and B2B industries from a diversity of companies, countries and cultures. The program is ideal for vice presidents, directors and senior managers in marketing, finance and operations roles who are looking to make a significant impact on their company’s growth through global and/or cross-cultural market responsibilities. Senior managers across other business functions who have recently transitioned to roles with more customer-facing responsibilities also will benefit from this program.

Have a question? We're here to help!

+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)
openenrollment@thunderbird.edu

Program Highlights

  • Stretch your influence farther by employing advanced design thinking strategies. 
  • Enjoy a newfound synergy in cross-functional teams by learning to embrace diversity of opinion. 
  • Influence and empower others in your organization through design thinking. 
  • Improve your observation techniques and learn how to ask the right questions to understand customer motivations. 
  • Define and reframe a problem based on your nuanced understanding of the customer.
  • Take part in an innovative, immersive experience that will bring your learnings to life.
Immersive executive experience

Through hands-on, immersive activities, Thunderbird reveals how your classroom learnings translate to real-world business scenarios. Each of the four programs in this series features an onsite visit to a cutting-edge location where you will experience firsthand the profound and successful application of course concepts. 

Program Details
Location TBD
Date(s) TBD
Program Fee* USD $6,950
Continuing Education Units (CEUs)** 2.0 CEUs

*Includes meals and course materials.

**CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site. 

Note: Courses require a minimum number of registrants to run. Course dates and professors are subject to change.
After completing your first program, receive a 15% discount on all subsequent programs. Contact us for partnership & group pricing options.

Faculty

Doug Olsen

Douglas Olsen, Ph.D

Research Areas
Innovation; Consumer Behavior

Academic Positions Held
Arizona State University: 2008-present. Previous appointments: University of Alberta, 1997-2008.

Representative Publications
The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012. 

"Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.

"How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.

"Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.

"Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.

 

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