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Home / Faculty & Research / Global Business Cases & Notes / Id / Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-Confidence as a Bonus
Case #: 
A04-15-0010

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Abstract: 

Micro-entrepreneurs in developing countries often lack basic business knowledge and personal confidence needed to make the leap that will take their businesses beyond subsistence. In many of these countries, little or no business training is available to women micro-entrepreneurs. In some developing countries, tradition and social convention about gender-determined roles and responsibilities lead women to stay in the home. Those who become micro-entrepreneurs are often driven to the choice by financial need and lack of job alternatives. This case describes the business challenges facing a female micro-entrepreneur who worked from home and who participated in a large-scale, collaborative business education program set in Peru called Proyecto Salta (or, Salta, which means leap in Spanish).

Teaching: 
This case has three objectives: • To reflect on life as a female micro-entrepreneur living near the base of the socio-economic pyramid in a developing country, including challenges of blending work and family responsibilities, maintaining personal motivation and building self-confidence. • To consider potential positive impacts for struggling female micro-entrepreneurs who take part in brief business education programs. • To consider fundamental aspects of design and implementation of business education programs designed to help women micro-entrepreneurs in developing countries.
Year: 
2015

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Setting: 
Peru
Length: 
5 pages
Source: 
Private/Field – Data secured directly from organization or individual

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