Phoenix: Global City of the Future Fan Experience 

Explore the City

XR Downtown Experience 

Discover historical sites across Downtown Phoenix, which have been selected by a team of local historians to show the city as it was and as it will be. Locations:

Join other fans as Thunderbird, and the city of Phoenix present a cutting-edge augmented reality scavenger hunt. Created to display not only historical locations but also future-forward locations such as Thunderbird Global Headquarters. Explore downtown Phoenix as it was and where it’s going. This will be an unrivaled digital experience right up to the door of the biggest sporting event in the nation. Get started by stopping by any of the locations and scan the QR code to begin.

Thunderbird Guest Refreshment Zone

February 9-11, 2023

Take a break from your scavenger hunt journey to enjoy international-themed food and beverages. Listen to live music from Thunderbird students and songs from around the world.

Food trucks: Thursday 11 a.m. - 3 p.m., Friday 2 - 10 p.m., Saturday 11 a.m. - 10 p.m.

Live music: Friday 4 - 10 p.m., Saturday 4 -5 p.m.

401 North 1st Street I Phoenix, AZ 85004

Experience the future at Thunderbird

Thunderbird Experience

Event Schedule

All are invited to experience 'Phoenix: The Global City of the Future’ at Thunderbird School of Global Management at Arizona State University during the week of Feb. 9–11. Join the Thunderbird and ASU Downtown Phoenix campus community, as well as the greater Phoenix community, to enjoy live music and entertainment. Food and beverages will be available for purchase. Learn how Thunderbird and the city of Phoenix are shaping the future at Thunderbird’s Global Headquarters, the most technologically-advanced leadership and management school in the world.

  • Thursday, February 9: 11 a.m.- 5 p.m.
  • Friday, February 10: 2 p.m. - 10 p.m. 
  • Saturday, February 11: 11 a.m. - 5 p.m.

Interactive Activities at Thunderbird






Scan QR codes to interact with a city-wide virtual reality scavenger hunt, engaging in augmented reality experiences along the way.

Explore our state-of-the-art Innovation Center as you interact with others, and play games on our global collaboration tables, and experience guided tours in our 4d immersive Positron chair.

Explore the solar system and view live data on our touchless controlled custom LED sphere.

Experience our Metaverse lab, where our volumetric capture technology will take a 3D rendering of participants, creating a digital twin of themselves that can be used in virtual reality experiences.

Enjoy international-themed food trucks, dancing, and live music from Thunderbird students, and songs from around the world.

Key Events at Thunderbird Global Headquarters 

Pub Night

Thursday, Feb. 9th from 7-11 p.m.

Grab your friends and join us for Thunderbird Pub Night.  Light appetizers will be provided at 8 p.m. 

Special presentation with Dean Khagram and David Knower

On Friday, Feb. 10, join Dr. Sanjeev Khagram, Director General and Dean of Thunderbird School of Global Management at Arizona State University, and the greater Thunderbird community as they welcome David Knower, chairman of the advisory board of the European League of Football and a 1985 graduate of Thunderbird, as he speaks on the globalization of the NFL. This event will take place from 12 to 1 p.m. MST inside the Haas Digital Global Forum at the Thunderbird School of Global Management (401 N. 1st St., Phoenix, AZ 85004).

Official Kick-off Welcome Event

Join us at 4 p.m. on Friday, Feb. 10 as Dr. Sanjeev Khagram, Director General and Dean of Thunderbird School of Global Management at Arizona State University, officially kicks off the weekend's festivities. Enjoy international-themed food trucks and live music from Thunderbird students, dancing and songs from around the world.

Getting to Thunderbird

Pay lots are available around the ASU Downtown Phoenix campus, as well as limited street parking. We encourage attendees to ride the Valley Metro light rail. To redeem a free ride, download the NFL OnePass app, which will contain a QR code under the "Rewards" tab. The OnePass code will serve as a light rail fare from Feb. 9 to 11. The code must be presented to a fare inspector upon request and is valid for one adult or a family traveling together.

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