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Succeeding Across Borders


Foreign Languages in Business

Foreign Languages in Business

April 9, 2021

Learning a second language has many benefits. Not only does adding a new tongue to your primary language offer a leg up in the business world, but it also improves brain function, empowers you to learn about different cultures, and improves communication skills.read more


Challenges in International Business

Challenges in International Business

March 31, 2021

Internationalization of organizations has become much more common in the Fourth Industrial Revolution. Today, enterprises have more resources and capabilities that allow them to take their business global. While international business can have many benefits for organizations, economies and... read more


Top 6 Pitfalls to Avoid When Entering New Markets

Top 6 Pitfalls to Avoid When Entering New Markets

January 21, 2021

For most organizations, entering new markets is the only way to continuing growing in an era when, for many products and services, established markets are saturated. But entering international markets is hard.read more


Sometimes Even the Best Brands Strike Out

Sometimes Even the Best Brands Strike Out

January 14, 2021

Successful marketing depends on two things: having a good understanding of your audience and using what you know about them to create value. Some brands do this through humor, others by tugging at the heart strings.read more


It’s a Peach, Not a Stork! How P&G Recovered from Pampers Fail in Japan

It’s a Peach, Not a Stork! How P&G Recovered from Pampers Fail in Japan

December 28, 2020

Rookie mistakes may be common, but some are more costly than others. You know it’s bad when a corporate blunder becomes a case study in business schools. (Want to read a few? See Sometimes Even the Best Brands Strike Out.)read more


3 Dimensions of Global Mindset

Measuring Global Mindset®

December 15, 2020

Global Mindset is the set of individual qualities and attributes that help a manager influence individuals, groups, and organizations from other parts of the world. Faced with the complexity of working across borders, the lack of rigorous large-scale empirical studies on global leadership, and companies’ reported challenges in finding or developing global leaders, a group of eight Thunderbird professors embarked on a research project to identify the core individual qualities and attributes that would enable global business success – that is, the Global Mindset.read more


Negotiating With vs. Without an International Mindset

Overcoming Cultural Differences in Negotiations

December 9, 2020

All businesses these days are looking for new ways to differentiate: new ways to offer customers something of value, something unique. Sometimes that search leads them to new technologies, sometimes to fine-tuning old ideas. And almost always, as companies grow, the road to success sends them to new corners of the world.read more


3 New Realities for Doing Business in China

3 New Realities for Doing Business in China

July 9, 2020

In a webinar conversation with Dean and Director General Sanjeev Khagram, Thunderbird Professor of Practice and Director of China Initiatives Doug Guthrie talked about how Xi Jinping, trade wars, and COVID-19 have changed the rules for doing business in China, and what to expect as China is poised... read more


Key to Success and Weathering the COVID-19 Storm: Shared Human Values

Key to Success and Weathering the COVID-19 Storm: Shared Human Values

June 3, 2020

As Thunderbird alumnus Raphael Rique ‘16 has built his career in international trade, he has learned that while understanding and respecting differences is important, it’s actually alignment on shared human values that drives business success.read more


Building Trust, Loyalty, Productivity Across Cultures

Building Trust, Loyalty, Productivity Across Cultures

October 8, 2019

Great leaders know how important it is to establish trust with their teams. And those who are adept at building trust see the results quickly. Their teams perform better, are more loyal, and are often happier and more productive. Trust within an organization or team, like respect, has to be earned. Trust, across cultures has to be learned.read more