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Thunderbird School of Global Management
Globalization
Balancing Brand and Reputation in an Ever-Changing World
July 16, 2019“Believe in something, even if it means sacrificing everything. #JustDoIt” With that nine-word tweet, sent on Labor Day afternoon in 2018, Nike and Colin Kaepernick kicked off a campaign that would draw attention, admiration, and sales from its intended target audience. It would also win fans and create enemies. It drew praise for being “on the right side of history” and criticism for being “on the wrong side of the American people.” For these reasons, Nike—which also made revenue leaps in 2018 by bolstering its direct-to-consumer sales pipeline—was named Ad Age's 2018 Marketer of the Year.read more
Is China-U.S. Trade About to Get Back on Track?
July 1, 2019The U.S.-China trade war is about to get serious. Sure, many would say it’s already had serious impact on the economies of both countries. Tariffs imposed on China have ushered volatilityinto the U.S. stock market, hurt farmers in rural America, and pushed big investors to bulk up on cash. According to Brookings researchers, tariffs will cost the average American household $831 this year, farmers have suffered more than $1 billion in lost exports, and farm foreclosures in the Midwest are spiking.read more
Research: Immigrant Students Raise Classroom Performance Across the Board
June 24, 2019Are immigrants a strain on education in host countries? Despite growing political rhetoric calling for limitations on immigration in a number of countries on the basis of the perceived harm being done to local populations, a team of four researchers find no evidence supporting this claim. In fact, they find the contrary. The team of researchers – two from Brigham Young University, one from the University of Albany, and an independent expert on social conditions and educational policy – set out to test claims that immigrant students drain resources from native-born students.read more
Thunderbird Global Speaker Series: How will AI and Blockchain Change Everything?
May 30, 2019The future isn’t a fixed destination. It is a place we are all going to together and we all play a role in drawing the maps that will help us get there safely. That was underlying message during a 90-minute discussion during May’s Thunderbird Global Speaker Series: How Will AI and Blockchain Change Everything? Thomas Philbeck and Nicholas Davis, from the World Economic Forum talked about how individuals, organizations, businesses, and governments are responsible for ushering in an ethical, inclusive, and collaborative Fourth Industrial Revolution (or 4IR). Philbeck and Davis are two of the principle architects of the World Economic Forum (WEF) project on Values, Ethics and Innovation. Thomas Philbeck is Head of Technology, Society and Policy, World Economic Forum. Nicholas Davis is Head of Society and Innovation, Member of the Executive Committee, World Economic Forum. Their discussion was moderated by Thunderbird Dean and Director General Sanjeev Khagram, who has spearheaded Thunderbird’s goal of developing global leaders in an age of rapid innovation and change.read more
Can Soccer’s Revival Survive England’s Retreat from Globalization?
April 26, 2019Cronkite Professor explores how sports can offer a sliver of hope in a post-Brexit world In 2016 on the eve of the Brexit referendum in the UK, Premier League executive chairman Richard Scudamore, one of the most powerful men in British football (soccer), warned the country that it would be folly to vote to leave the European Union. Soccer, a game that at its roots was driven by loyalty to a hometown team, had become a prime example of a truly global business. English football, which began in the 1800s as a healthy local pastime for the working class, had built successful teams and modern new stadiums by being open to players, managers, fans, and deep-pocketed owners from around the world.read more
Thunderbirds Leading in the 4th Industrial Revolution
April 25, 2019In November, Sanjeev Khagram, Thunderbird’s Dean and Director General, outlined the political, environmental, and technological challenges of the Fourth Industrial Revolution. The following interactive infographic showcases how Thunderbird alums across the worlds are rising to meet these challenges. Specifically, the infographic highlights the concentrations of alumni global via a heat map while featuring those who are working to solve the three main challenges associated with the 4th Industrial Revolution that Dean Khagram has been talking about: Working to solve challenges to globalism Working to solve planetary challenges Working to solve workplace challengesread more
Language As the Key to Global Mindset
April 15, 2019Thunderbird Reinstates 2nd Language Requirement for English Speakers How comfortable are you with your hallos and holas, your ciaos and chào bạns, or your bonjours and buongiornos? If the answer is not very comfortable, you’re not alone: 75% of British adults can’t speak a foreign language competently and 75% of American adults speak only their native tongue. And English dominates much of the rest of the world. Behind Chinese and Spanish, English is No. 3 in the world with more than 360 million native speakers. English is the official language in at least 59 countries and has become lingua franca in the global business world. It’s estimated that English is spoken at a useful level by some 1.75 billion people worldwide — that’s one in every four of us.read more
Harnessing the Fourth Industrial Revolution for Africa’s Transformation and Growth
February 27, 2019The continent of Africa has often been invisible in the annals of history. There are few, sporadic mentions of Africa’s technological prowess, save for the Great Kingdom of Mali, the Great Pyramids of Giza in Egypt and the Library in Alexandria. While it is widely acknowledged from the theory of evolution that life began in Africa, the continent has been left behind throughout the periods of enlightenment. This is about to change.read more
Thunderbird and ASU Join UN’s Global Compact Network USA as Official Academic Partner
February 26, 2019Former Secretary-General of the United Nations Kofi Annan created the U.N. Global Compact (UNGC) 18 years ago to align corporations on 10 universal sustainability principles and give globalization a human face. The compact combines U.N.’s global reach with tools and best practices from business. It offers a roadmap for organizations, companies, and governments to be able to align core business capabilities with society’s pressing needs.read more
Here’s What Trump Needs To Learn About Immigration
February 7, 2019To get an unbiased opinion on the complicated question of immigration, I asked Harvard’s Bill Kerr for his take on the migrant caravan, Trump, and how talent immigrants fit into global innovation strategy.read more
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