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Innovation


Thunderbird Partners with Freeport-McMoRan  to Amplify Power of Women in Business

Thunderbird Partners with Freeport-McMoRan to Amplify Power of Women in Business

April 11, 2019

Academy for Women Entrepreneurs to reach 26 countries At the World Economic Forum in Davos this year, attendees heard what has become an annual refrain: the underrepresentation of women in business is a missed opportunity for both the global economy and society. And certainly it’s a missed opportunity for the women themselves. Investment in women generates a multiplier effect and sets a positive example for the next generation of girls and women. It’s been shown that when women earn an income, they invest 90% back into their communities. When we invest in women, their communities, cities, states, and nations prosper.read more


Thunderbird Professors Honored for Global Business Research

Thunderbird Professors Honored for Global Business Research

April 4, 2019

Two Thunderbird professors have received honors recently for up and coming academic research and for their body of work over several decades. Dr. Morrison: Harvard Business Review Prof. Allen J. Morrison, former Thunderbird CEO and director-general,and his coauthor Stewart Black, from INSEAD, have... read more


Digital Audience Strategy

Thunderbird Offers 15+ Transdisciplinary Concentrations

March 26, 2019

Thunderbird has gone through many changes in the last several years not the least of which is its physical move to downtown Phoenix. Now settled in space in the Arizona Center, faculty, staff and students are digging in to life downtown and looking forward to Thunderbird’s new building, which is expected to open in 2021. But life in the midst of ASU’s downtown campus brings with it much more than new surroundings. The Thunderbird community has begun to truly benefit from being part of Arizona State University, from the scale and depth of opportunities that come with being part of the #1 most innovative University in the country.read more


New Research Finds It’s Outcomes – Not Solutions – That Sell

New Research Finds It’s Outcomes – Not Solutions – That Sell

January 25, 2019

The B2B sales routine used to go like this: A prospective customer would describe the challenge s/he faced. The sales rep would look at his/her company’s current offerings and present a solution to solve it. But in the past decade or so, the buying process has changed. So too, must the sales process.read more


The Secrets of Negotiation: 4 Tips to Become More Effective

The Secrets of Negotiation: 4 Tips to Become More Effective

December 28, 2018

Think of all the times in your career that you’ve had to negotiate – with your employer or employees, with clients, with partners. From salary to sales agreements, negotiating is a critical skill. However, many people are intimidated by negotiation because it is often thought of as a sort of battle in which one person wins and another loses. In his recent webinar, Winning Together: The Secrets of Negotiation, Dr. Ted Cross says that, “Negotiation is really just convincing someone or another entity to an agreeable position for both of you.”read more


Google’s CEO Makes Friends On Capitol Hill, Enemies At Headquarters

Google’s CEO Makes Friends On Capitol Hill, Enemies At Headquarters

December 17, 2018

Those looking for a thoughtful debate on technology found they tuned into the wrong channel. The Congressional hearing was more of an SNL skit about political posturing.read more


How to Succeed in the Fourth Industrial Revolution

How to Succeed in the Fourth Industrial Revolution

December 5, 2018

As we become fully entrenched in the fast-paced technological revolution called the Fourth Industrial Revolution, it’s important to think about how individuals can prepare in order to not only survive but thrive.Professor Raghu Santanam, chair of the Department of Information Systems at the W.P. Carey School of Business at ASU, says leaders will be required to be bold, have a long-term perspective, and possess an uncanny ability to pivot to succeed as we move into the future. The changes coming and brought to us by the Fourth Industrial Revolution will be staggering, breathtaking, and inevitable. Change is not optional for business leaders and those in the trenches as we move further into the Fourth Industrial Revolution. Change will be mandatory.read more


The Fourth Industrial Revolution is Here, So Let’s Get Ready

The Fourth Industrial Revolution is Here, So Let’s Get Ready

December 5, 2018

We are at the beginning of an exciting though sometimes unnervingly fast-paced technological revolution.It’s the Fourth Industrial Revolution, and according to Professor Raghu Santanam, it is already impacting nearly every aspect of our world – for the better, but potentially also for the worse. Elevating the positive impacts and mitigating the negative ones will require action by governments, businesses, and individuals.read more


Artificial Intelligence in e-Commerce

Would You Like that in Blue? AI in E-commerce

November 30, 2018

Ever since Amazon branched out beyond its original bookstore concept, e-commerce has become an integral part of the online shopping experience. Brick and mortar stores are especially feeling the pain from e-commerce’s relentless march.read more


21 Amazing Lessons From Amazon

21 Amazing Lessons From Amazon

October 25, 2018

Any chief executive would be wise to take the message from these 21 shareholder letters to heart — and mindset.read more