The Semiotics of Leadership

Every day we are bombarded by symbols — traffic signs, billboards, logos, visuals and more. We immediately recognize certain logos and designs, but have you ever sat down and thought about the way they make you feel? Have you ever asked yourself how using these symbols can help boost your effectiveness as a leader? This webinar will explore the use of symbols, ritual, and storytelling to help you in developing your skills as a leader — while simultaneously affecting the culture of your organization.


About the speaker: Ted Cross is a clinical assistant professor of leadership and management, as well as the director of the Master of Applied Leadership and Management program at the Thunderbird School of Global Management. Cross brings his expertise in leadership and higher education innovation to his teaching and administrative roles. Cross holds a bachelor’s degree from Brigham Young University, an MA from Arizona State University, an MSed from The University of Pennsylvania, a doctorate from Pepperdine University, and a Post Graduate Certificate from The Wharton School of Business. 

Thunderbird School of Global Management
Becca Clarke
Apr 25 2019 - 11:00am