Patrick Lynch

Clinical Assistant Professor of Analytics and Leadership


Dr. Patrick Lynch serves as a Clinical Assistant Professor and Senior Director of Innovation and Research at Thunderbird School of Global Management. He teaches in multiple courses including Big Data Analytics in the Global Economy for Thunderbird Master's programs, Decision Making and Leadership Cognition for Thunderbird Executive Education, and Social Processes in Organizations for ASU’s College of Integrative Sciences and Arts ( Interdisciplinary Studies Organizational Leadership. He is a practitioner of strategic disciplines to prepare organizations for the future, with extensive experience in human performance management, operations, supplier relations and creating quality customer experiences. Patrick is also the founder of a technology startup and consultancy, pioneering innovations in organizational assessment and dashboard analytics.

His research contributions and assessment tools are featured in multiple business books including: Attention Economy: Understanding the New Currency of Business; Intimacy and M-Commerce, in DoCoMo—Japan’s Wireless Tsunami; The Ultimate CRM Handbook: Strategies & Concepts for Building Enduring Customer Loyalty & Profitability; Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World; and Got Game: How the Gamer Generation is Reshaping Business Forever. Patrick is a published author in peer reviewed international business, psychology, and technology journals as well as trade magazines.

Prior to joining Thunderbird, Patrick served as a Research Fellow in Accenture’s Institute for Strategic Change/Institute for High Performance, focused on emerging markets and consumer behavior. His work was included in seminal global ecommerce business forums, featuring profiles of Internet buyers in 20 countries with evidence for regionally sensitive marketing strategies. He pioneered methods of measuring shopper attitudes toward wireless and mobile commerce, resolving channel conflict across physical and virtual businesses. This effort complemented his academic background in globalization, demography, innovation, organizational behavior, cross-cultural job performance, social cognition, social interdependence, and reciprocity.

Patrick was a senior executive for one of the largest pharmaceutical analytics providers, managing cross-cultural teams and business operations across 3 continents. Patrick directed global business operations responsible for strategy planning, coordination of operating mechanisms, defining and executing portfolio products and operational excellence initiatives. He won the industry’s President’s Award for Business Strategy & Execution and Operational Excellence.

Patrick is an active triathlete, successfully completing full Ironman distance triathlons, the Boston Marathon, and Leadville Trail 100 Mountain Bike races.

Research Interests

  • Leading Organizational Change
  • Leading Global Teams
  • Strategic Innovation
  • Performance Assessment and Management
  • Business Analytics
  • Cross-Cultural Consumer Behavior
  • Global Business Operations


Summer 2018
Course NumberCourse Title
TGM 530Big Data in the Glbl Econ
TAM 530Data Analysis & Decisions
Spring 2018
Course NumberCourse Title
TGM 312Big Data in the Global Economy
TGM 530Big Data in the Glbl Econ
Summer 2017
Course NumberCourse Title
TGM 530Big Data in the Glbl Econ
Spring 2017
Course NumberCourse Title
BIS 343Social Processes in Orgs
Fall 2016
Course NumberCourse Title
BIS 343Social Processes in Orgs
Spring 2016
Course NumberCourse Title
BIS 343Social Processes in Orgs