Muhtasari

This course explores the ways in which global marketing strategies reflect a deep understanding of markets and create valuable offerings for customers globally.

Broadly speaking, marketing strategy making is comprised of:

  • Segmentation: the process by which we segregate a relatively heterogeneous mass market into relatively homogeneous market segments.
  • Targeting: the process by which we analyze opportunities and identify those customers where our business has the greatest prospects for success.
  • Positioning: the process of assembling the 'total offering' (product, service, distribution and price) and communicating the benefits of this 'total offering' to the members of our target market.

JIANDIKISHE      WEKA SAHIHI

Maudhui ya kozi

  • Uuzaji wa Kimataifa
  • Mgawanyiko
  • Kulenga
  • Kuweka
  • Masoko Yanayolengwa
  • Mkakati wa Soko

Wasimamizi wa kitivo

Dean Mshiriki wa Thunderbird na Profesa Seigyoung Auh

Seigyoung Auh

Dean Mshiriki wa Utafiti, Profesa wa Kitivo cha Masoko na Utafiti wa Kimataifa, Kituo cha Uongozi wa Huduma
Thunderbird Asst Profesa wa Global Digital Marketing Man Xie

Mtu Xie

Profesa Msaidizi wa Global Digital Marketing
Profesa Richard Ettenson

Richard Ettenson

Profesa na Mshirika wa Kieckhefer katika Mkakati wa Uuzaji wa Kimataifa na Biashara