T-birds Consult for Myanmar Spice Manufacturer, Snacks Mandalay
When they left for their Thunderbird Emerging Markets Lab consulting project in Mandalay, Myanmar, this team of student consultants thought their employer was looking for a roapmap to expand their spice-production business and begin exporting. But when they arrived, they learned that Snacks Mandalay had a whole new challenge for them: marketing and strategy in-country. They had to act fast on their feet to shift their pre-work research to address this new real-world business dilemma and deliver a solution. Watch their story.
When they left for their Thunderbird Emerging Markets Lab consulting project in Mandalay, Myanmar, this team of student consultants thought their employer was looking for a roapmap to expand their spice-production business and begin exporting. But when they arrived, they learned that Snacks Mandalay had a whole new challenge for them: marketing and strategy in-country. They had to act fast on their feet to shift their pre-work research to address this new real-world business dilemma and deliver a solution. Watch their story.
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