When they left for their Thunderbird Emerging Markets Lab consulting project in Mandalay, Myanmar, this team of student consultants thought their employer was looking for a roapmap to expand theirĀ spice-production business and begin exporting. But when they arrived, they learned that Snacks Mandalay had a whole new challenge for them: marketing and strategy in-country. They had to act fast on their feet to shift their pre-work research to address this new real-world business dilemma and deliver a solution. Watch their story.

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Read their project blog: