Genel Bakış

This course explores the ways in which global marketing strategies reflect a deep understanding of markets and create valuable offerings for customers globally.

Broadly speaking, marketing strategy making is comprised of:

  • Segmentation: the process by which we segregate a relatively heterogeneous mass market into relatively homogeneous market segments.
  • Targeting: the process by which we analyze opportunities and identify those customers where our business has the greatest prospects for success.
  • Positioning: the process of assembling the 'total offering' (product, service, distribution and price) and communicating the benefits of this 'total offering' to the members of our target market.

ÜYE OLMAK      KAYIT OLMAK

Kurs içeriği

  • Küresel Pazarlama
  • Segmentasyon
  • Hedefleme
  • Konumlandırma
  • Hedef pazarlar
  • Pazar stratejisi

Fakülte küratörleri

Thunderbird Dekan Yardımcısı ve Profesör Seigyoung Auh

Seigyoung ah

Araştırma Dekan Yardımcısı, Küresel Pazarlama ve Araştırma Fakültesi Profesörü, Hizmet Liderliği Merkezi
Thunderbird Küresel Dijital Pazarlama Profesörü Man Xie

Adam Xie

Küresel Dijital Pazarlama Yardımcı Doçenti
Thunderbird Profesörü Richard Ettenson

Richard Ettenson

Küresel Pazarlama ve Marka Stratejisi Profesörü ve Kieckhefer Üyesi