Uhlolojikelele
Lesi sifundo sihlola izindlela amasu okukhangisa emhlabeni jikelele abonisa ngayo ukuqonda okujulile kwezimakethe futhi adale ukunikezwa okubalulekile kumakhasimende emhlabeni jikelele.
Ukukhuluma nje, ukwenziwa kwamasu okumaketha kuhlanganisa:
- Isegmentation: inqubo esihlukanisa ngayo imakethe yenqwaba ehluke kakhulu ibe izingxenye zemakethe ezicishe zifane.
- Ukuqondisa: inqubo esihlaziya ngayo amathuba futhi sikhombe lawo makhasimende lapho ibhizinisi lethu linamathemba amakhulu empumelelo.
- Ukuma: inqubo yokuhlanganisa 'isamba esinikezwayo' (umkhiqizo, isevisi, ukusatshalaliswa kanye nenani) kanye nokuxhumana ngezinzuzo zalo 'mnikelo usuwonke' kumalungu emakethe yethu esiqondiswe kuyo.
