Uhlolojikelele

This course explores the ways in which global marketing strategies reflect a deep understanding of markets and create valuable offerings for customers globally.

Broadly speaking, marketing strategy making is comprised of:

  • Segmentation: the process by which we segregate a relatively heterogeneous mass market into relatively homogeneous market segments.
  • Targeting: the process by which we analyze opportunities and identify those customers where our business has the greatest prospects for success.
  • Positioning: the process of assembling the 'total offering' (product, service, distribution and price) and communicating the benefits of this 'total offering' to the members of our target market.

BHALISELA      NGENA NGEMVUME

Okuqukethwe kwesifundo

  • Global Marketing
  • Ukuhlukaniswa
  • Ukukhomba
  • Ukuma
  • Izimakethe Eziqondiwe
  • Isu Lemakethe

I-Faculty curators

I-Thunderbird Associate Dean kanye noSolwazi Seigyoung Auh

Seigyoung Auh

I-Dean Dean of Research, uSolwazi we-Global Marketing & Research Faculty, Centre for Services Leadership
UProfesa we-Thunderbird Asst we-Global Digital Marketing Man Xie

Umuntu Xie

Umsizi kaProfessor weGlobal Digital Marketing
UProfesa we-Thunderbird uRichard Ettenson

Richard Ettenson

USolwazi kanye no-Kieckhefer Fellow ku-Global Marketing kanye ne-Brand Strategy