Dubawa

This course explores the ways in which global marketing strategies reflect a deep understanding of markets and create valuable offerings for customers globally.

Broadly speaking, marketing strategy making is comprised of:

  • Segmentation: the process by which we segregate a relatively heterogeneous mass market into relatively homogeneous market segments.
  • Targeting: the process by which we analyze opportunities and identify those customers where our business has the greatest prospects for success.
  • Positioning: the process of assembling the 'total offering' (product, service, distribution and price) and communicating the benefits of this 'total offering' to the members of our target market.

SANARWA      SHIGA

Abun cikin darasi

  • Tallace-tallacen Duniya
  • Rabewa
  • Yin niyya
  • Matsayi
  • Kasuwannin Target
  • Dabarun Kasuwa

Malamai masu kula

Thunderbird Associate Dean da Farfesa Seigyoung Auh

Seigyoung Auh

Mataimakin Shugaban Bincike, Farfesa na Kasuwancin Duniya & Kwalejin Bincike, Cibiyar Jagorancin Ayyuka
Thunderbird Asst Farfesa na Global Digital Marketing Man Xie

Man Xi

Mataimakin Farfesa na Global Digital Marketing
Thunderbird Farfesa Richard Ettenson

Richard Ettenson

Farfesa da Kieckhefer Fellow a Kasuwancin Kasuwancin Duniya da Dabarun Dabaru