Ringkesan

This course explores the ways in which global marketing strategies reflect a deep understanding of markets and create valuable offerings for customers globally.

Broadly speaking, marketing strategy making is comprised of:

  • Segmentation: the process by which we segregate a relatively heterogeneous mass market into relatively homogeneous market segments.
  • Targeting: the process by which we analyze opportunities and identify those customers where our business has the greatest prospects for success.
  • Positioning: the process of assembling the 'total offering' (product, service, distribution and price) and communicating the benefits of this 'total offering' to the members of our target market.

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Isi kursus

  • Pemasaran Global
  • Segmentasi
  • nargetake
  • Positioning
  • Target Pasar
  • Strategi Pasar

Kurator fakultas

Thunderbird Associate Dekan lan Profesor Seigyoung Auh

Seigyoung Auh

Madya Dekan Riset, Profesor Pemasaran Global & Fakultas Riset, Pusat Kepemimpinan Layanan
Thunderbird Asst Professor of Global Digital Marketing Man Xie

Man Xie

Asisten Profesor Pemasaran Digital Global
Profesor Thunderbird Richard Ettenson

Richard Ettenson

Profesor lan Kieckhefer Fellow ing Pemasaran Global lan Strategi Merek