Gambaran keseluruhan

This course explores the ways in which global marketing strategies reflect a deep understanding of markets and create valuable offerings for customers globally.

Broadly speaking, marketing strategy making is comprised of:

  • Segmentation: the process by which we segregate a relatively heterogeneous mass market into relatively homogeneous market segments.
  • Targeting: the process by which we analyze opportunities and identify those customers where our business has the greatest prospects for success.
  • Positioning: the process of assembling the 'total offering' (product, service, distribution and price) and communicating the benefits of this 'total offering' to the members of our target market.

DAFTAR      LOG MASUK

Kandungan kursus

  • Pemasaran Global
  • Segmentasi
  • Penyasaran
  • Kedudukan
  • Pasaran Sasaran
  • Strategi Pasaran

Kurator fakulti

Dekan Bersekutu Thunderbird dan Profesor Seigyoung Auh

Seigyoung Auh

Dekan Bersekutu Penyelidikan, Profesor Pemasaran Global & Fakulti Penyelidikan, Pusat Kepimpinan Perkhidmatan
Thunderbird Penolong Profesor Pemasaran Digital Global Man Xie

Lelaki Xie

Penolong Profesor Pemasaran Digital Global
Profesor Thunderbird Richard Ettenson

Richard Ettenson

Profesor dan Felo Kieckhefer dalam Pemasaran Global dan Strategi Jenama