07/16/19

Balancing Brand and Reputation in an Ever-Changing World

“Believe in something, even if it means sacrificing everything. #JustDoIt” With that nine-word tweet, sent on Labor Day afternoon in 2018, Nike and...
Marketing
Responsabilitatea socială a întreprinderilor
Perspectiva facultății
Perspectiva facultății
01/23/19

Larry Fink: Greed Was Good; Purpose Is Better

Larry Fink, founder and chief executive of the world’s largest money manager, is freaking out. His 2019 letter admonishing CEOs to start thinking...
Conducere
Perspectivă globală
Perspectivă globală