01/21/21

Top six pitfalls to avoid when entering new markets

For most organizations, entering new markets is the only way to continuing growing in an era when, for many products and services, established markets...
Nonprofit Leadership and Management
Marketing
Emerging Markets
Pohľad fakulty
Pohľad fakulty
01/14/21

Sometimes Even the Best Brands Strike Out

Successful marketing depends on two things: having a good understanding of your audience and using what you know about them to create value. Some...
Marketing
Globálne myslenie
Communication
Pohľad fakulty
Pohľad fakulty
12/15/20

Measuring Global Mindset®

Global Mindset is the set of individual qualities and attributes that help a manager influence individuals, groups, and organizations from other parts...
Globálne myslenie
Global Business
Globálny prehľad
Globálny prehľad