Maarifa ya Ulimwengu
Research driving global change, actionable education and inspiring insights
01/14/21
Sometimes Even the Best Brands Strike Out
Successful marketing depends on two things: having a good understanding of your audience and using what you know about them to create value. Some...
Maarifa ya kitivo
12/28/20
It’s a Peach, Not a Stork! How P&G Recovered from Pampers Fail in Japan
Rookie mistakes may be common, but some are more costly than others. You know it’s bad when a corporate blunder becomes a case study in business...
Maarifa ya kimataifa
12/21/20
A Global Mindset in Business Is the Difference Between Success & Failure
How do organizations and leaders thrive in a marketplace where competition is global? How do they create pathways to success by globalizing operations...
Maarifa ya kitivo
12/15/20
Measuring Global Mindset®
Global Mindset is the set of individual qualities and attributes that help a manager influence individuals, groups, and organizations from other parts...
Maarifa ya kimataifa
10/27/20
Global Power: Ascendancy in China and Retrenchment in the U.S.
Thunderbird professors Anne-Marie Slaughter, Doug Guthrie, Landry Signé and Rebeca Hwang recently joined Thunderbird Director-General and Dean Sanjeev...
Maarifa ya kitivo
08/20/20
Climate Change: A Complex Issue that Requires a Complex Solution
When it comes to climate change, the question is not what needs to be done. We already know the answer: stop using fossil fuels, consume less red meat...
Maarifa ya kimataifa
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