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Thunderbird Brand Guide
The brand is the personality—the look, the feel, the message—that Thunderbird projects to new and prospective customers, the competitive industry, its vendors and within Thunderbird itself. A successful brand image triggers positive emotional and mental associations with everyone Thunderbird touches.
Thunderbird Photo/Recording Release Form
Please email your department administrator to order new business cards. If you do not know who your department admin is, contact Kyle Cardinal and let him know you need new Thunderbird business cards. Kyle will give you the list of Dokshop account-holders at Thunderbird.
Thunderbird-ASU Cobranded Letterhead in electronic format:
For those departments in need of branded envelope stock, please submit your order through Prisma Dokshop.
The Thunderbird School of Global Management logo is the centerpiece of the visual brand. The logo is the institution's primary identification element and is used across all media platforms in advertising and marketing. It is original artwork and must not be altered, redrawn or modified in any way. If you have a special request or need a different file format, please contact Thunderbird Marketing.
Thunderbird (with tag):
Center of Excellence logos:
Seoul, South Korea:
Los Angeles, CA
Executive Education Logos
The Pantone colors should be used wherever possible, with CMYK/RGB being matched as closely as possible depending on the materials and print process. The Thunderbird Visual Identity consists of three colors:
The secondary color palette contains four accent colors. These colors should be utilized for more complex executions, and for certain identified external-facing products outside of the main Thunderbird offerings.
Please use this template to build your Thunderbird Powerpoint Presentations.
For use in the first email of a discussion, and when communicating with outside parties, simply copy everything below, paste into your Outlook (editable) signature and customize (if needed):
Job Title |
Thunderbird Department |
Thunderbird School of Global Management
o: 555.555.5555 c: 555.555.5555 |
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#Thunder4IR | #tbirdlife | thunderbird.asu.edu