Thunderbird School of Global Management at Arizona State University is the world's premier leadership and management school. For more than 80 years, Thunderbird has developed future-forward, future-ready global leaders who innovate with a global digital mindset and create enduring impact across industries, sectors, and borders.
Thunderbird maintains its own distinct brand identity, reflecting its independent history, global reputation, and unique position in leadership education, one that was established decades before its academic affiliation with Arizona State University. While Thunderbird operates within the ASU enterprise, its brand, voice, and visual identity are governed independently by principles contained in this guide and are not all subject to ASU's institutional brand standards. This protects the equity Thunderbird has built as a globally recognized name in its own right and ensures the school's identity remains consistent across every touchpoint, worldwide.
