The full co-branded Thunderbird-ASU logo is the School’s main form of identification and should be used prominently on all Thunderbird material, including printed and online assets such as letterhead, envelopes, business cards, promotional content, websites, apparel, etc.
The stacked version of the full co-branded logo can be used when space doesn't allow for the horizontal version to be used.
In special circumstances, and with written approval from Thunderbird’s Office of Branding and Communications, the standalone Thunderbird logo containing the ASU tag line: “A unit of the Arizona State University Enterprise” may be used. The symbol, wordmark, and ASU tag line must be used together as a visual reinforcement of the brand.
Pantone: 2955c
CMYK: 100/85/35/33
RGB: 0/46/95
Hex: #002e5f
Pantone: 129c
CMYK: 0/21/88/0
RGB: 255/198/39
Hex: #ffc627
Pantone: 443
CMYK: 43/35/35/1
RGB: 153/153/153
Hex: #999999
CMYK: 95/37/5/0
RGB: 0/121/183
Hex: #0179b7
CMYK: 25/2/0/0
RGB: 192/221/234
Hex: #c0ddea
CMYK: 60/0/100/0
RGB: 120/190/32
Hex: #78be20
CMYK: 0/69/100/47
RGB: 146/72/19
Hex: #924813
CMYK: 0/60/85/0
RGB: 255/127/50
Hex: #ff7f32
CMYK: 37/98/44/18
RGB: 124/35/86
Hex: #7c2356
