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Value Creation & Winning in the Global Arena

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Value Creation and Winning in the Global Arena

The business realities of today hardly resemble the competitive environment of just 10 years ago. Beat out your competitors by understanding the new realities of the global marketplace.

  • Gain cutting-edge thinking and strategies to create additional value for your organization through enhanced brand loyalty and engagement by consumers and stakeholders alike.
  • Engage, update and sharpen your global strategic perspective to succeed where others fail.

This course is designed for mid- to senior-level managers with global and/or cross-cultural responsibilities.


Location & Dates

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Program Fee

USD $6,950

Includes instruction, most meals, course materials & Immersive Executive Experience.

Contact us for partnership & group pricing options.

Continuing Education Units (CEUs)

2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site.

Request Program Details

Have a question? We're here to help!

+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)

Program Highlights

  • Explore what value creation requires in the current, global economy.
  • Enhance brand loyalty by deeply understanding the new consumers’ needs.
  • Fine-tune your market analysis skills using big data.
  • Learn how to create strategic value in a highly competitive marketplace through intangibles.
  • Sharpen your service blueprinting and service excellence skills to be truly consumer centric.
  • Develop your "innovation radar" to pick up on emerging trends.
  • Take part in an innovative, immersive experience that will bring your learnings to life.
Immersive Executive Experience

Through hands-on, immersive activities, Thunderbird reveals how your classroom learnings translate to real-world business scenarios. Each of the four courses in this series features an onsite visit to a cutting-edge location where you will experience firsthand the profound and successful application of course concepts.

Register Today

Have a question? We're here to help!

+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)

The Value Creation and Winning in the Global Arena program is led by a team of faculty that includes Professors Richard Ettenson, Ph.D., Award-winning Professor and Thelma H. Kieckhefer Fellow in Global Marketing and Brand Strategy at Thunderbird, and Doug Olsen, Ph.D., Associate Professor of Marketing at W.P. Carey School of Business and Director of ASU’s Service Leadership Institute.

Associate Professor

Note: Courses require a minimum number of registrants to run. Course dates and professors are subject to change.

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Thank you for your interest in an executive education offering at Thunderbird School of Global Management. Please complete and submit the form and a Thunderbird representative will contact you.

Have a question? We’re here to help!
+1 602 978-7627 (Outside US)
1 800 457-6959 (US toll-free)


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