07/16/19

Balancing Brand and Reputation in an Ever-Changing World

“Believe in something, even if it means sacrificing everything. #JustDoIt” With that nine-word tweet, sent on Labor Day afternoon in 2018, Nike and...
Marketing
Responsabilité sociale des entreprises
L'avis des professeurs
L'avis des professeurs
01/23/19

Larry Fink: Greed Was Good; Purpose Is Better

Larry Fink, founder and chief executive of the world’s largest money manager, is freaking out. His 2019 letter admonishing CEOs to start thinking...
Leadership
Vue d'ensemble
Vue d'ensemble