Thunderbird Case Series
Thunderbird's faculty actively research and develop case studies based on complex current global business scenarios. Impeccably written and thought-provoking, these cases are used in Thunderbird degree programs and executive education environments to illustrate real-world global management occurrences and initiate deep analysis and professor/student discussion of causes and solutions. These unique case studies offer brilliant insight into international business and are available for purchase as part of the Thunderbird Case Series.
Awards, achievements, and recognitions
- Ranked top 10 in the U.S. and top 20 in the world for global reach and impact of case writing (2023, 2024)
- The Case Center’s Outstanding Case Teacher, 2024: Euvin Naidoo
- Top 50 Bestselling Case Authors 2023/24: Kannan Ramaswamy (No. 43)
- 2 cases in the 2023 Top Best-Selling Cases by Category
- 8 prize-winning case publications
Prize-winning cases
- Ricoh Canada Inc
- General Electric's Corporate Strategy
- Saito Solar: Discounted Cash Flow Valuation
- Hola-Kola: The Capital Budgeting Decision
- Race to the South Pole
- Organizational Alignment: Managing Global and Local Integration
- Commercial Customer Service at Bank One
- Dell's Dilemma in Brazil: Negotiating at the State Level
Contact us
- Thunderbird Case Series Director Prof. Euvin Naidoo: Euvin.Naidoo@thunderbird.asu.edu
- Thunderbird Case Series Manager Arlene Hittle: Arlene.Hittle@thunderbird.asu.edu
Cases published by the Thunderbird Case Series are available to purchase via The Case Centre or Harvard Business Publishing Education or Ivey Publishing.
