The Business Value of Sustainability
Overview
In today’s market, sustainability is critical to innovation and economic resilience. For businesses, understanding how sustainability can be embedded into their core strategies is essential for driving long-term profitability and securing a competitive advantage. Thunderbird School of Global Management’s The Business Value of Sustainability course delves into the complex relationship between sustainability and other business imperatives, examining the trade-offs and decision-making frameworks necessary for effective integration.
Registration Information
Certificate | Location | Date | Type | Cost | Register |
---|---|---|---|---|---|
The Business Value of Sustainability | Phoenix, AZ | TBD | In-Person/ Online | $1,500 | Coming Soon |
Key Benefits
- Explore how sustainability can align with and sometimes challenge traditional business goals such as profitability, market expansion, and short-term shareholder value.
- Gain insights into balancing these often-competing priorities through strategic decision-making, ultimately enhancing their ability to contribute to their company’s market leadership, long-term resilience, and success.
- Sharpen business opportunities as a result of sustainable innovation.
Who Should Attend?



Topics
The program will use presentations, small group discussions, and interactive sessions to cover the following topics:
- Introduction to sustainability and business value.
- Strategic decision-making for sustainability.
- Trade-offs in sustainability initiatives.
- Balancing profitability and environmental goals
- Competing priorities and stakeholder engagement
- Driving innovation and sustainability
Faculty

Why Thunderbird for Executive Education?
Thunderbird empowers global professionals to shape the changing landscapes impacting their enterprises by expanding and updating their future-ready skills and connecting them to a diverse network of global experts.


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