Antonio Casian
Biography
Antonio is a seasoned digital media professional with over a decade of experience driving strategic planning, campaign execution, and cross-channel performance for a wide range of clients and industries. His global perspective includes work across North America, Latin America, EMEA, and APAC, with a strong focus on data-driven media strategies and measurable business outcomes.
Most recently, Antonio served as Senior Digital Media Investment Associate at LAVIDGE, where he led planning and execution of digital campaigns across search, social, programmatic, and direct media channels for ASU Brand. His work helped drive results for many units across ASU and gave him a unique understanding of the strategic needs of higher education institutions—experience that aligns directly with his new role supporting Executive Education at Thunderbird School of Global Management.
Antonio will be residing between downtown Phoenix and Guadalajara, Mexico, adding a rich cross-cultural lens to his work. When he’s not deep in campaign strategy or analytics, you’ll find him spending time with family, practicing mindfulness and meditation, or exploring the latest coffee shop or restaurant in either of the vibrant cities he calls home.