Global Insights
Actionable education and inspiring insights
03/11/13
Rethinking the Four P's
It’s time to retool the four P’s of marketing for today’s business-to-business reality. As a framework for fine-tuning the marketing mix, the P’s —...
Global insight
12/21/12
Dell Computer's Brazilian Dance
Executives at Dell Computer Corporation faced a setback in January 1999. They had already chosen a site in the state of Rio Grande do Sul, Brazil, as...
Global insight
12/21/12
Strategies for Success in Latin America
Common themes and patterns tie Latin America together, but global managers who view the region as a single unit will stumble. Trade rules, customs and...
Global insight
12/21/12
Downsize with Dignity: Workplace Justice Eases the Pain
As economic conditions continue to hit companies hard, many are facing the daunting task of downsizing their workforces. No manager wants to do it...
Global insight
12/20/12
The Cost of Bad Behavior: How Incivility Is Damaging Your Business
By Christine Pearson, Ph.D., Thunderbird Professor of Global Leadership The corporate world has an incivility problem, and it’s getting worse. We text...
Global insight
12/20/12
Global Mindset Secrets of Superstar Expats
Companies often send executives overseas on the assumption that a successful domestic track record is a good predictor of success in the global arena...
Global insight
Editor's choice
A curated list of articles selected by the editors.
01/10/23
Eight essential international business skills
Learn eight essential international business skills to prevent and handle costly mistakes that can occur in transnational business.
Global insight
01/09/23
What is global leadership?
Learn about global leadership and the skills that future business leaders need to be successful global leaders, including developing a Global Mindset.
Global insight
12/13/22
Buyer beware: how online retailers manipulate prices and what consumers can do to protect themselves from overpaying
Who doesn’t like a bargain? During the last weeks of the year, consumers around the world are looking for good deals for end-of-year holiday shopping...
Faculty insight
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