Thunderbird School of Global Management at Arizona State University recently launched an innovative program to empower students to co-create with professors and learn more about the art of effective case writing.

Launched by Mary Teagarden, deputy dean of Thunderbird Knowledge Enterprise and professor of global strategy and Euvin Naidoo, distinguished professor of practice in global accounting, risk and agility at Thunderbird, the Summer Case Writing program is serving as a catalyst for students to collaborate with professors through an in-depth immersion into the art and science of case writing. Now in its second year, the program emphasizes the importance of storytelling as a vital skill for management leaders, teaching students the nuances of effective communication.