08/15/19

Industry 4.0: Rise of Global Micro-Influencers

One core aspect of the 4th Industrial Revolution (4IR) is the dramatic change in the ways by which people engage with each other – and the ways...
Technology
Marketing
Communication
Faculty insight
Faculty insight
07/16/19

Balancing Brand and Reputation in an Ever-Changing World

“Believe in something, even if it means sacrificing everything. #JustDoIt” With that nine-word tweet, sent on Labor Day afternoon in 2018, Nike and...
Marketing
Corporate Social Responsibility
Faculty insight
Faculty insight