I-Global Marketing Esikhathini Sedijithali
Iyatholakala manje
Language
Uhlolojikelele
Lesi sifundo sohlelo Oluthuthukisiwe sigxile ezindabeni ezinkulu zokumaketha kwedijithali, okubandakanya ukuma kwemakethe, ukuhlukaniswa, ukukhomba kanye nokuma, kanye nemithelela yazo yamasu ngaphakathi komongo wekhasimende, izimbangi, nokuhlaziya umongo.
Lolu hlelo lwezifundo lugcizelela amathuluzi ezinqumo zokuhlaziya nezokuphatha zokudala inzuzo yokuncintisana, kanye nokufana nokwehluka kokumaketha kwasekhaya nasemhlabeni. Abafundi bazohlola izindlela ukuguqulwa kwedijithali okube nomthelela ngayo indima yezibalo ezinhlanganweni zanamuhla ezinokuncintisana okukhulu, kuyilapho kugxilwe ezihlokweni ezincane ezisetshenziswa ukwenza nokusebenzisa amasu engxenyeni yokuqala yesifundo. Abafundi bazohlanganisa ingxube yokumaketha (4Ps) ngokuningiliziwe, okuyizintengo, umkhiqizo, ukuphromotha, nendawo, futhi bahlole ukuthi la mathuluzi anezela kanjani inani kumafemu esimweni samazwe ngamazwe. Ekupheleni kwalesi sifundo, abafundi bazothola ukuqonda kokuthi ama-4Ps angasiza kanjani ngempumelelo ukusungula intengo ngenkathi kukhulunywa futhi iletha inani kumakhasimende kanye nababambiqhaza ababalulekile besebenzisa ukuhlaziya okulinganiselwe nokwekhwalithi.
Okuqukethwe kwesifundo
- Ukuhlukaniswa, ukukhomba, nokubeka indawo
- Indima Yedatha Enkulu ebhizinisini
- Ukuphathwa kwamanani embulunga yonke
- Ukusatshalaliswa komhlaba kanye nokuphathwa kwesiteshi
- Global marketing comms management
- Ukuxhumanisa isu lebhizinisi, isu lokumaketha, nesu lomkhiqizo
- Isu lomkhiqizo lomhlaba jikelele
I-Faculty curators
Seigyoung Auh
I-Dean Dean of Research, uSolwazi we-Global Marketing & Research Faculty, Centre for Services Leadership
