The unprecedented speed of deployment and adoption of artificial intelligence in all business sectors in 2023 has raised the question of how AI will affect traditional family businesses. Some of these new products may increase efficiency and productivity, but others may pose a clear threat to entire business sectors and roles within companies. Thunderbird School of Global Management's AI for Family Businesses program delves into the ways families are challenged to make decisions on resource allocation to investigate and invest in new AI-based technologies.  Learn about the repercussions of AI adoption in company culture, core business differentiation, employee safety, and intergenerational dynamics.

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Learning objectives

Families are searching for practical content that can guide them through key decisions that are time sensitive, such as:
  • Where to start, and which specific AI solutions are ripe for application for their family businesses?
  • What are the requirements for AI adoption in terms of staffing, infrastructure, and capital?
  • Who should lead the transition to the AI era?
  • How and can family members and employees best train and upskill to reap the efficiency gains provided by AI?
  • How can employees and organizations be best protected from the threats posed by AI in terms of privacy and displacement?

Who should attend?

Members of family businesses and enterprises, family offices and executives in charge of strategic decisions on innovation and adoption of new technology. Participation by multiple generations and members of each family is encouraged.


"Artificial Intelligence is the most consequential disruption in the world of technology since the invention of the internet. It will change every business sector and every job description in the next decade. The question is not how AI will affect our core business; instead, the question is how will we use AI to serve our purpose?"

- Rebeca Hwang, professor of practice at Thunderbird School of Global Management

Program outline

In person session:

May 13, 2024




8-10 a.m.


Breakfast and 1:1 coaching with faculty

10-11: 30 a.m.

Rebeca Hwang

Introduction to AI and its repercussions in family businesses

11:30-11:45 a.m.



11:45 a.m.-1:15 p.m.

Glen Edens

AI as the most significant disruptive innovation of our generation

1:15- 2:45 p.m.

Sebastian Campanario

Creativity, tools, and Skills for the AI generation

2:45-3:00 p.m.



3:00-4:30 p.m.

Armando Viteri

AI in practice. How to adopt AI today in your family business


May 14, 2024

Time Faculty Topic
8-10 a.m.   Breakfast and 1:1 coaching with faculty
10-11 a.m. Travis Cloyd The newest trends on AI, VR, and AR
11-11:15 a.m.   Break
11:15 a.m.-12:30 p.m. Armando Viteri and Nissim Ozer Preparing for the AI transition:
  1. Diagnosis of your organization’s readiness
  2. Prepare your data for AI integration
  3. Off the shelf vs. customized solutions
  4. Implementation strategies: how to overcome internal push back, capacity building and demonstrable outcomes
12:30- 1:30 p.m. Peer to peer Working lunch. Peer-conversations on applicability of the tools and strategies in their businesses.
1:30-3 p.m. Mike Sherbakov Interactive workshop. Creativity and innovation under pressure during the AI era
3-3:15 p.m.   Break
3:15-4:15 p.m.   Staffing your AI transition team: HR considerations in building your dream team
4:15-5 p.m.   Wrap up and final exercise: putting together your blueprint for your organization’s AI transition.

Registration Information

1:1 Coaching Session:

50 mins each on March 1, 2024 in Los Angeles
Participants can also choose to take part in this personalized 1:1 coaching session, with renowned AI experts, that equip them with the knowledge and strategies to prepare their family business for the transformative power of Artificial Intelligence. The cost of this 1:1 coaching session is $500.

In-person module:

2 Days from May 13-14, 2024 at the Thunderbird Headquarters in Phoenix, AZ.
Participants will take the virtual session and participate in the in-person program on May 13-14, 2024 with industry experts at the Thunderbird headquarters located in Phoenix, AZ.  The cost of this module is $3,500.

Type Cost Register
In-person module $3,500 Register
1:1 Coaching Session $500 Register

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