In the four decades since Deng Xiaoping began economic reforms in China, the country has transformed from an impoverished nation on the verge of bankruptcy to the soon-to-be largest economy in the world. In the early years of the economic reforms, China developed into a manufacturing juggernaut – the so-called factory for the world. It has attracted foreign investment, entered the World Trade Organization, and seen a dramatic consolidation of power under current President Xi Jinping. In recent years, research on Chinese markets and consumer behavior has focused on a variety of issues including market size, demographic trends, nationalism, the population’s affinity for e-commerce, and interaction with social media.

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Learning Outcomes

  • Helps companies and people investing and operating in China think through how to strategically operate in the world’s largest manufacturing hub and marketplace
  • Explores China’s core strengths in supply chain, innovation, and the structure of the consumer marketplace


  • Helps leaders think about and act upon the opportunities and challenges involved in doing business in China today
  • Contextualizes the current economic reforms within China’s rich history
  • Examines China’s geopolitical position and its strategies for expanding its influence in the world
  • Analyzes the political, economic, and technological situation in China

Who Should Attend?

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Middle and upper level managers who have decision-making responsibilities and who contribute to navigating their organization through the complexity of China’s changing political landscape.

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Individuals working in private and government sectors on issues like trade and relations with the Chinese government.



Program Faculty

Thunderbird Exec Director and Professor Doug Guthrie

Doug Guthrie

Executive Director of Thunderbird China and Professor


Registration Information

Program Type Cost Register
A Brief History of China Module 1 $199 Register
China's Political Economy Module 2 $199 Register
Manufacturing Power and Partnerships Module 3 $199 Register
China's Innovation Economy Module 4 $199 Register
Bundle All 4 Early Access Courses for 10% Discount Course $715 Register


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Why Thunderbird for Executive Education?

Thunderbird empowers global professionals to shape the changing landscapes impacting their enterprises by expanding and updating their future-ready skills and connecting them to a diverse network of global experts.

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