Man Xie
Asst Professor of Global Digital Marketing
Biography
Xie is an assistant professor of marketing. She received her PhD in marketing from the University of Florida in 2021. Her current research focuses on digital marketing (digital pricing, online reputation management), consumer choice and expectation, reselling and sustainability. Her primary research methodology includes econometrics, analytical modeling and lab experiments. She also holds a bachelor's degree in psychology, and a bachelor and a master's degree in economics, from Peking University, China.
Expertise Areas:
Education
- Ph.D. Business Administration (marketing), University of Florida, 2021
- M.A. Economics, Peking University, China, 2016
- B.S. Psychology, B.A. Economics, Peking University, China, 2013
Research
Research
Interests
Areas of
Expertise
Publications
Teaching
Fall 2022
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |