Master of Arts in Global Affairs and Management with a Specialization in Creative Industries

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Hybrid Downtown Los Angeles & Online


August 2021 - June 2022


96% receive scholarships


Hybrid Downtown Los Angeles & Online


August 2021 - June 2022


96% receive scholarships


The Master of Arts in Global Affairs and Management with a specialization in Creative Industries (MAGAM-CI) is for creatives seeking the skills of management, and managers seeking the craft of creativity. It is designed for individuals pursuing global leadership and management careers in Film/Television/New Media, Music, AR/VR/XR, Gaming, Design, Dance, Fashion, Theatre, the Arts, Themed & Location-Based Entertainment and Sports.

This 11-month graduate degree program delivers leadership and management fundamentals for success across sectors (business, non-profit, and government) as well as a digital global mindset and holistic approach to the creative industries. Balancing the need for both a cohort experience and convenience, the MAGAM-CI uses a hybrid mix of in-person classes with synchronous and asynchronous online classes.

In addition to hard and soft skills needed to navigate the Fourth Industrial Revolution (i.e. Finance, Accounting, Marketing, Data Analytics, Negotiation, Cross-Cultural Communication, etc.), students walk away with an understanding of how creativity really works. Students attain a comprehensive set of practices that fosters generative and sustainable innovation and implementation geared towards opportunity recognition within tomorrow’s increasingly cross-border and trans-industry marketplace. The program prioritizes industry immersion in every class and focuses on the nexus of art and commerce. Creativity for managers and management for creatives.

Thunderbird Difference:

Global Mindset

Digital Global Mindset

Transdisciplinary Skillset

Transdisciplinary Skillset

Cross-sectoral Approach

Innovation & Entrepreneurship

4th Industrial Revolution Leadership

4th Industrial Revolution Leadership

Fostering Imaginations

Fostering & Harnessing Imagination

Global Industry Networking Opportunities

Global Industry Networking Opportunities

At a Glance


Semesters in duration
Three semesters (fall, spring, summer)

Applied learning opportunities

Applied learning opportunities
Week long career boot camp with industry pros

Degree earned

Degree earned
Master of Arts in Global Affairs and Management

Average work

Delivery format
Hybrid mix of in-person classes in LA, synchronous online classes via Zoom, and asynchronous online modules


Countries with Alumni Chapters


Full tuition cost (USD)
$60,000; Other fees may apply
Scholarships available

Located in Washington D.C.

60+ countries represented in the student body


Average program scholarship (USD)
10%-15% of total tuition

Who should attend

Early to mid-stage professionals who are pursuing careers in the global creative industries and seeking next level training and opportunities.
Business-minded individuals looking to leverage a deeper understanding of creative practices or shift to a creative career.
Thunderbird group

Creative-minded individuals looking to accelerate their careers by attaining a global management mindset.

Aspiring leaders in the global creative industries including arts organizations, public and not-for-profit, who seek practical skillsets (finance, accounting, marketing) to advance professionally.


About the Herberger Institute for Design and the Arts:

Arizona State University’s Herberger Institute for Design and the Arts is the largest comprehensive design and arts school in the country, built on a combination of disciplines unlike any other program nationally and located within a dynamic research university focused on transformative change. The Herberger Institute comprises the Schools of Art; Arts, Media and Engineering; Music, Dance and Theatre; The Design School; The Sidney Poitier New American Film School, and the ASU Art Museum. FilmSpark, which operates out of Los Angeles and Tempe, is the industry relations program of The Sidney Poitier New American Film School. The Herberger Institute is committed to redefining the 21st-century design and arts school through developing and scaling ideas to strengthen the role of designers and artists across all areas of society and culture and to increase the capacity of artists to make a difference in their communities. Visit

Career Opportunities

The Global Creatives Industries are exploding. In California alone, this sector delivered $650B in total creative economic output, 2.7m jobs, and $209B in labor income. There is a wide array of career opportunities within the field. Our graduates are leaders in the private, public and not-for-profit sectors around the world. The MAGAM-CI will connect you to like-minded mentors and T-birds across our global network of 45,000 alumni in more than 140 countries. Further, you will be exposed to professional opportunities across the creative industries which are populated by thousands of ASU alumni whom you will have access to via the ASU Alumni Association and ASU’s Career and Professional Development Services group, provider of lifelong professional development support to ASU alumni.

Additionally, through Thunderbird’s Career Management Center (CMC), experienced Career Coaches provide assistance with self-assessments, resume and cover letter development, building a LinkedIn profile, finding and applying for job and internship opportunities, interview preparation, and negotiating an offer. Individualized career support and professional development are offered throughout the academic program and after graduation to help students compete in the global job market.

Recent Thunderbird graduates have been hired by top organizations in the following roles:

  • Manager, Strategic Marketing Partnerships (Corporate Alliances) at The Walt Disney Company
  • Corporate Social Responsibility Manager at Riot Games
  • Client Success Manager at Evercast
  • Director of Operations at Annapurna Solutions
  • Marketing Manager at AR500 Armor
  • Associate eMail Marketing Manager – Pottery Barn at Williams-Sonoma, Inc.
  • Assistant Account Executive at OH Partners
  • Program Manager at Astro Studios
  • Marketing Communications Lead at Proctorio
  • Sr. Communications Associate at Atlassian
  • Sr. Manager of Strategy & Development at Fanbyte
  • Producer at Grover Gaming
  • Director of Marketing at Ubisoft
  • Head of Product and Technology at MediaNews Group
  • CEO of Advertising Partners

2021 Calendar

Application/Scholarship Deadlines

Global T-bird Alumni - "Pay It Forward" Scholarship

To be considered for this scholarship, please submit a 750-word essay highlighting how this global business degree in the creative industries is going to impact your career path and what you plan to do after graduation.


  • 750 words
  • Font: Arial
  • Font size: 12
  • Margins: 1"
  • Double-spaced

Scholarship Amount: $2500


Fall (August start)
June 28 Third-round
July 25 Final deadline


FALL ‘21

One week immersion course:

Global Affairs: Finding Your Way in the Global Creative Industries With global creative industries exploding, traditional business models disrupting, and companies embedding innovation into their corporate DNA, defining yourself and what matters to you is increasingly essential for the international businessperson of tomorrow.

TGM 575: Global Affairs (3 units)

Course Dates:
Aug 23-29

Herald Examiner Building, Downtown Los Angeles

Weekend courses:

Counting Arts & Culture in the Global Creative Industries: Builds understanding of economic concepts as applied to the entertainment, arts and culture sector, with specific attention to how such enterprises work as businesses.

HDA 521: Counting Arts and Culture: Reasoning with Empirical Evidence (3 units)

Course Dates:
Sept 11-12:Herald Examiner Building, Downtown Los Angeles

Sept 25-26: ASU Sync - Zoom (4 hours each day)

Communicating & Negotiating Across Cultures in Global Creative Industries This dynamic and interactive course provides students with time-tested strategies for achieving communication competence with persons from different cultures and negotiating in the global context.

ASU Course Catalogue name: TGM 506: Communicating and Negotiating Across Cultures (3 units)

Course Dates:

Oct 16-17: Herald Examiner Building, Downtown Los Angeles

Oct 30-31: ASU Sync - Zoom (4 hours each day)

Leadership & Strategy in the Global Creative Industries: creating value in modern organizations comprises the strategy that the organization deploys and the way in which its leaders execute the strategy to achieve superior economic, social and environmental returns. Thus, this course covers two distinct but interconnected domains dealing with strategy and leadership.

TGM 545: Global Leadership and Strategy (3 units)

Course Dates:

Nov 13-14: Herald Examiner Building, Downtown Los Angeles

Dec 4-5: ASU Sync - Zoom (4 hours each day)


Weekend courses:

Creativity & Design Thinking in Global Creative Industries: Activates abilities as a creative thinker and problem solver for the cultural and creative industries through short lectures and collaborative workshop activities.

HDA 598 Creativity and Design Thinking in the Global Creative Industries (3 units)

Course Dates:

Jan 22-23: Herald Examiner Building, Downtown Los Angeles

Feb 5-6: ASU Sync - Zoom (4 hours each day)

Finance & Accounting in Global Creative Industries: Two-part course covering financial accounting from a global perspective and the tools necessary to make strategic financing and investment decisions for value creation in a global environment.

TGM 517: Global Finance and Accounting (3 units)

Course Dates:

Feb 19-20: Herald Examiner Building, Downtown Los Angeles

March 5-6: ASU Sync - Zoom (4 hours each day)

Entrepreneurship & Sustainable Business in Global Creative Industries: Covers the significance of these two critical skillsets and areas in the global creative industries including start-up design, minimum viable products/services, integrating social and environmental values and priorities into all aspects of the organization/enterprise.

TGM 586: Global Entrepreneurship and Sustainable Business (3 units)

Course Dates:

Mar 19-20: Herald Examiner Building, Downtown Los Angeles

Apr 2-3: ASU Sync - Zoom (4 hours each day)

Marketing & Data Analytics in Global Creative Industries: This course is about understanding how organizations harness the data revolution and data technologies to achieve success in the global economy with a specials emphasis on branding, communications and marketing.

TGM 557: Global Marketing and Data Analytics (3 units)

Course Dates:

Apr 23-24: ASU Sync - Zoom (4 hours each day)

May 7-8: ASU Sync - Zoom (4 hours each day)


Weekend courses:

Technologies & Intellectual Property in Global Creative Industries: This course teaches students how rapidly evolving technologies and intellectual property matters are shaping the global creative industries. (3 units)

Course Dates:

May 21-22: Herald Examiner Building, Downtown Los Angeles

June 4-5: ASU Sync - Zoom (4 hours each day)

One week immersion course:

Creative Industries Career Boot Camp: This class teaches 3 oft-ignored business fundamentals: Branding Yourself; Pitching Your Ideas; Building Your Network. Taught by working creative industry professionals and using lectures, mock-sessions, and actual marketing opportunities, students gain these professional skills while walking away with over a dozen new professional contacts to advance their careers.

TGM 598: Topic: Lifelong Personal Leadership in the Global Economy (3 units)

Course Dates:
June 20-26:

Herald Examiner Building, Downtown Los Angeles

Schedule Subject to Change.

Application Requirements

Admission requirements of the MAGAM-CI include:

  • Undergraduate degree from an accredited university degree program
  • Competitive TOEFL, IELTS, PTE, or Duolingo scores (if you did not graduate from an English-speaking university in a native English-speaking country)
  • International experience
  • Submission of the online application, including:
    • Resume documenting the professional and academic history
    • One (1) essay responding to an application question
    • Contact information for one (1) professional or academic reference
    • Official transcripts from all previously attended undergraduate and graduate institutions
  • Admissions interview(s)


Transcripts for graduate admissions must be sent directly to the Graduate Admissions Services department at the main Arizona State University campus. To expedite the processing of your application, please write your application reference number on all documents and envelopes submitted to ASU. Materials submitted without your application reference number will delay the processing of your application.

Global leadership and management potential

Our Admissions team will consider both your professional and personal experience when assessing your fit for the program. Each candidate’s global leadership potential—and his or her ability to bring global experience and cultural insight into the classroom—is of utmost importance to our Admissions team. We seek to fill our program with globally-minded students whose professional or personal experiences will add value to the diverse cultural and social Thunderbird experience.

English proficiency requirements

Applicants are required to meet certain English proficiency standards for acceptance. If your English proficiency scores are below acceptance standards, you may be required to take pre-degree English instruction to ensure you meet the level of English proficiency needed to succeed in your graduate studies. Learn more. View the minimum and direct entry scores here.

Our Campus

Our Campus in LA

The MAGAM-CI is based in the global creative capital of the world, Los Angeles, California, at the newly rebuilt and historic Herald Examiner building in downtown LA. Students will have adjacency to many of the most important companies within the global creative industries. The location is equipped with state-of-the-art teaching and meeting facilities, as well as the latest digital technologies, enabling and enhancing connection to Thunderbird’s global business network and the entertainment business ecosystem based in LA.

1111 S Broadway, Los Angeles, CA 90015

Our Faculty

Ted Hope, Former Co-Head of Movies, Amazon Studios

Our faculty


Full-time faculty members

22 males 76% | 7 females 24% in 2019

More than


Research and teaching nominations, recognitions and awards were obtained by the faculty (2013-July 2019).