Preethika Sainam teaches quantitative marketing classes that enhances the analytical training of the student experience at Thunderbird School of Global Management at ASU. The goal of her teaching is to help students understand and apply statistical techniques to improve the quality of managerial decisions. Earlier she was an assistant professor at the Kelley School of Business at Indiana University, Bloomington, where she engaged in scholarly research and taught marketing research.
Dr. Sainam earned a doctoral degree (PhD) in Quantitative Marketing and a Master’s in Economics (M.S.) from The University of North Carolina, Chapel Hill. She also has a Master's in Business Administration (MBA) from the University of Texas at Dallas. Her undergraduate degree is from Purdue University, where she was a Dean's Scholar throughout her academic career.
Her research has been published in peer-reviewed academic journals such as Marketing Science, Journal of Marketing Research, Journal of Retailing, Journal of the Association for Information Systems, Journal of International Marketing, Journal of Business Research and in managerial outlets such as The Harvard Business Review.
Dr. Sainam is a founding member of the Women in Marketing Strategy (WiMS) group, an initiative dedicated to providing a platform, voice, and resources for women researchers in the field of marketing. The group aims to foster an inclusive and supportive environment for women scholars by facilitating networking opportunities, sharing research insights, and offering mentorship programs to advance the careers of women in marketing academia. In her free time, she enjoys traveling and exploring new culinary experiences with her family.
Marketing Analytics
Big Data
Pricing Models
Marketing Research
Fall 2021
Course NumberCourse Title
TGM 557Globl Marketing&Data Analytics
TGM 558Gbl Data Analysis Strat Mkt
Spring 2021
Course NumberCourse Title
TGM 554Global Marketing Research
Fall 2020
Course NumberCourse Title
TGM 557Globl Marketing&Data Analytics
TGM 558Gbl Data Analysis Strat Mkt
Spring 2020
Course NumberCourse Title
TGM 551Global Marketing Strategy
TGM 554Global Marketing Research
Fall 2019
Course NumberCourse Title
TGM 551Global Marketing Strategy
TGM 557Glbl Data & Mktg Analytics
TGM 558Gbl Data Analysis Strat Mkt
Spring 2019
Course NumberCourse Title
TGM 551Global Marketing Strategy
TGM 554Global Marketing Research
Fall 2018
Course NumberCourse Title
TGM 551Global Marketing Strategy
TGM 558Gbl Data Analysis Strat Mkt
Spring 2018
Course NumberCourse Title
TGM 554Global Marketing Research
TGM 558Gbl Data Analysis Strat Mkt
Fall 2017
Course NumberCourse Title
TGM 530Big Data in the Glbl Econ
Spring 2017
Course NumberCourse Title
TGM 554Global Marketing Research
Desai, Preyas S., Anand Krishnamoorthy, and Preethika Sainam (in alphabetical order). “Call for Prices”: Strategic Implications of Raising Consumer Costs, Marketing Science 29(1) 158-174.
Sainam, Preethika, Sridhar Balasubramanian, and Barry L. Bayus. “Consumer Options: Theory and Empirical Application to Sports Markets”, Journal of Marketing Research 47(3) 401-414.
Sainam, Preethika, Sridhar Balasubramanian, and Barry L. Bayus. “Consumer Forwards: Concept and Empirical Analysis of a Sports Ticket Market,” International Journal of Sports Finance 10(2) 103-121.
Sainam, Preethika, William P. Putsis Jr., and Gal Zauberman. “What I think I will do versus what I say I do: Mispredicting Marijuana Use Among Teenage Drug Users,” Journal of Business Research (85) 317-324.
Machado, F., Sainam, Preethika ., Raghu T. S., Sinha, R. K., “Software Piracy in the Presence of Open Source Alternatives,” Journal of the Association for Information Systems, 18(2), 1-21.
S Auh, B Menguc, P Sainam, YS Jung, "The missing link between Analytics Readiness and Service Firm Performance" The Service Industries Journal, 1-30
Member of American Marketing Association, Association of International Business.
Ad hoc reviewer for Journal of Business Research, Marketing Science, Journal of Retailing, Journal of Marketing Research.
