John M. Zerio
Emeritus Professor of Global Management
John M. Zerio, Ph.D., was until recently an associate professor of global marketing in the Global Business department at Thunderbird School of Global Management. His major areas of teaching and research were international business-to-business marketing, international sales and negotiation, and electronic commerce.
Dr. Zerio has consulted extensively with domestic and foreign multinational corporations in Brazil, Japan and Mexico, and taught at universities in Mexico, Chile, Ecuador and Brazil. He has extensive experience in the area of Executive Education having taught and directed in-house programs for Vitro S.A. (Mexico), Kimberly Clark/Scott Paper, Pfizer/Warner Lambert, and Pharmacia and Upjohn. He was also the academic director of Thunderbird's Global Marketing program.
He came to Thunderbird from Syracuse University where he received his Ph.D. in export marketing in 1986. He has a Master of Arts degree from the School of Advanced International Studies at the Johns Hopkins University and an MBA from Funda�ao Getulio Vargas-Brazil. After his M.B.A. he worked for Ford/Philco do Brazil where he had extensive experience in the development of foreign markets for consumer and industrial products. His major market areas were Latin America and Africa. He also has a Master of Science degree in Information Management from the Arizona State University.
Dr. Zerio has been a Distinguished Lecturer at the Monterrey Institute of Technology, Mexico, the Universidad Santa Maria, both Santiago, Chile, and Guayaquil, Ecuador, and CEIBS (China Europe International Business School) Shanghai. He was Chair of the Faculty Senate in 2004-2005.