Thunderbird Case Series

Thunderbird's faculty actively research and develop case studies based on complex current global business scenarios. Impeccably written and thought-provoking, these cases are used in Thunderbird degree programs and executive education environments to illustrate real-world global management occurrences and initiate deep analysis and professor/student discussion of causes and solutions. These unique case studies offer brilliant insight into international business and are available for purchase as part of the Thunderbird Case Series.

Thunderbird Case Series Resource HubThis Canvas portal contains video resources on case writing, along with links to case development resources from leading case-related organizations across the world. The hub is available to everyone at Thunderbird and ASU. Access the portal here!

Thunderbird Case Series Author's Hub

Awards, achievements, and recognitions

  • Ranked top 10 in the U.S. and top 20 in the world for global reach and impact of case writing (2023, 2024)
  • The Case Center’s Outstanding Case Teacher, 2024:  Euvin Naidoo
  • Top 50 Bestselling Case Authors 2023/24: Kannan Ramaswamy (No. 43)
  • 2 cases in the 2023 Top Best-Selling Cases by Category
  • 8 prize-winning case publications

Prize-winning cases


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Cases published by the Thunderbird Case Series are available to purchase via The Case Centre or Harvard Business Impact or Ivey Publishing.

Case series ranking updated
The Case Centre Impact Index (2023, 2024, 2025) has ranked Thunderbird Case Series top 10 in the U.S. and top 20 in the world for global reach and impact of case writing for three consecutive years.

 

Events

Annual Thunderbird Case Series Conference: CaseCraft 3.0 - The Human Experience Meets AI

In February 2026, the Case Series hosted their "2nd Annual Thunderbird Case Series Conference: CaseCraft 3.0 - The Human Experience Meets AI" honoring the 30th anniversary of TCS' founding. For three decades, the Thunderbird Case Series has shaped global management education through rigorous research, immersive storytelling, and impactful teaching materials used around the world. The event provided an opportunity to look ahead to the next era of case development—one where human insight and artificial intelligence work together to push the boundaries of learning. Attendees engaged with faculty experts, learned more about modern approaches to case writing, and discovered how AI tools are transforming the creation, teaching, and analysis of real-world management challenges.

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