Abstract

Toyota’s supply chain, long admired as an industry benchmark for efficiency and effectiveness, was unable to supply critical parts to replenish inventory in its plants pursuant to the global chip shortages that resulted from the general disruption created by the COVID-19 pandemic. During the first quarter of 2021, the delta variant of the virus was spreading across the globe. Southeast Asia, where Toyota sourced many auto components, was particularly hard hit. As demand for automobiles was surging during the second half of 2021, a critical shortage of microchips forced Toyota and other automakers to shut down some of their assembly lines. Toyota had made several changes to increase supply chain resilience after recovering from the magnitude 9.1 earthquake and tsunami in 2011. The auto industry had never experienced a multi-year parts shortage. This was different from prior natural disasters and plant fires. In those cases, Toyota and its suppliers could rebuild their plants. Components needed to replenish assembly lines could be sourced from other geographies. The chip shortage was affecting all automakers. Assembly lines were shut down as engineers scrambled for technical workarounds. Set against this backdrop, the case focuses on options firms might pursue in preparing for black swan events such as COVID-19.

Teaching
This case provides a context for examining how companies can manage supply risks for black swan events such as the global microchip shortage that Toyota and other automakers faced during the coronavirus pandemic. Discussion and analysis of this case provide several learning benefits:
1. To expose participants to the Toyota Production System and lean supply chains.
2. To provide some understanding of the unique challenges associated with global supply shortages, especially during black swan events.
3. To provide practical insights into how leaders can identify and manage supply chain risks.
Case number:
A09-21-0016
Author(s):
Bill Youngdahl
Kannan Ramaswamy
Year:
Setting:
Japan, Global
Length:
12 pages
Source:
Public sources
Topics
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