AT&T-Time Warner Deal: Reshaping Media, One More Time
The on again, off again, Trump tweeted deal of the century is finally done. Will it secure AT&T a spot in the front row at Cannes or will it wash out, as the previous AOL merger did?
AT&T CEO and chairman Randall Stephenson
This article first appeared in Chief Executive Magazine.
The exact moment that Judge Richard J. Leon, a U.S. District Court Judge appointed by George W. Bush, announced his opinion on the $85 billion AT&T and Time Warner merger, the decision entered the judicial antitrust hall of fame. Whether it will result in abject failure, as did Time Warner’s AOL merger, or act as a bellwether that will reshape and recombine the media and internet industries, depends on how the consumer responds. There are trillions riding on the outcome. Thank you, Judge Leon.
The architects of the merger, Time Warner CEO Jeff Bewkes and AT&T CEO Randall Stephenson, are optimistic about the shareholder benefits because they have secured a first-mover advantage. With AT&T having a nearly two-year strategic head start over the likes of Comcast and Disney vying for the assets of Fox, the first shot of the war has been fired.
There is also some potential of major political disruption. It was clear to all who followed the case that the threat of CNN (a division of Time Warner) aligning with a giant telecom like AT&T was going to be a win for the Trump administration’s enemies. Lawyers for AT&T tried to convince the judge that the government’s antipathy to the deal was partially on political grounds, which Judge Leon rejected. It has now worked spectacularly to the benefit of everyone with an appetite in the industry.
The judge also rejected the government’s argument based on his finding that a vertical merger (a producer buys a supplier vs. buying another producer) isn’t anti-competitive. That is the landmark effect of this ruling.
“The consequence of Judge Leon’s ruling is unlimited in terms of its reshaping of the media landscape.”
The judge’s opinion was narrowly crafted to allow the merger to proceed — immediately — based largely on the fact that, in his own words, “the Government has failed to meet its burden of proof to show that the merger is likely to result in a substantial lessening of competition.” He did not buy the Trump administration Justice Department’s claim the deal would raise prices by making the pay-TV market less competitive.
Most, if not all, of the credit for the deal goes to Bewkes, Time Warner’s cerebral CEO, who has dressed up the company as an attractive asset for an acquirer like AT&T. He admitted as such in a recent interview: “It is the legacy that I have been the steward of, that is why we thought, ‘We have got to do the next step.’”
In an industry known for glamour and scripted exit lines, as well as an equal obsessions with for deal making and trips to Cannes, Bewkes is considered a best of breed, thoughtful and rational deal maker. He took Time Warner from an amoeba-like corporate profile to a slimmed-down movie and TV content producer credited with “Game of Thrones,” the “Harry Potter” movies and NCAA basketball, which made the company such an attractive target for AT&T’s desire to sell more to more consumers via their pipes.
According to a longtime media executive, Michael Lynton, who was part of AOL when it merged with Time Warner, Bewkes’s success can be attributed to “being very, very rational in his decision making and, on the other hand, having a real flair for the creative. That is a rare combination.”
The consequence of Judge Leon’s ruling cannot be contained in quantitative terms given the potential to reshape the media landscape. It is also seen now as a bellwether for the future of internet media and vertical mergers. In fact, it is no exaggeration to say it will equal or exceed the importance of a previous landmark District Court decision, Harold Greene’s MFJ or modified final judgment, the consent decree that originally broke up AT&T into seven Regional Bell Operating Companies (RBOCs). That decision also allowed AT&T to enter into uncharted waters, at the time referred to as “the computer industry.”
The merger will be a catalyst of other merger activity about to take center stage, in particular, the bidding for the Fox assets by Disney and Comcast. Netflix now becomes the most prized possession in the sector, and whether they are buyers or sellers isn’t going to be an easy calculation. The multiples are going to ring like a cash register at a popcorn stand. Even these predictions may only be tremors auguring a larger set of earthquakes ahead.
The big four tech companies, Apple, Google, Amazon, and Facebook, have been waiting for this moment. Until now, they have acted as partners and stayed away from ownership of legacy assets like movie studios or develop their own. The AT&T/Time Warner deal now may stimulate a desire for plunder. Every asset is for sale when the buyers are so rich and powerful. They can’t afford to let a telecom like AT&T dominate content, as that would give them a distinct advantage in the race to provide consumer entertainment. It is game on and Judge Leon has blown the whistle.
In that regard, the judge’s ruling isn’t about competition at all, but about the trend of innovation. It may even justify the old Time Warner AOL merger on the grounds it was just a scrimmage for the real media battle that will take place now.
Jeff Cunningham is an advocate for enlightened global leadership, which he calls the most valuable natural resource in the world.
He is a Professor at ASU’s Thunderbird School of Global Management and was the former publisher of Forbes Magazine, startup founder, digital content CEO, and ran an internet venture capital fund.
He travels the globe in search of iconic leaders. As an interviewer/host, he created a YouTube interview series, Iconic Voices, now co-produced by @Thunderbird, featuring mega moguls from Warren Buffett to Jeff Immelt. His articles on leadership have been featured in the Arizona Republic, Forbes, Chief Executive Magazine, Board Member Magazine, LinkedIn and Medium via JeffCunningham.com.
His career experience includes publisher of Forbes Magazine; founder of Directorship Magazine; CEO of Zip2 (founded by Elon Musk), Myway.com, and CareerTrack.com; venture partner with Schroders. He serves as a trustee of the McCain Institute and previously as a trustee of CSIS and Middle East Institute, and as an advisor to the Nobel Peace Prize Committee.
He has also been a board director of 10 public companies.
The views expressed in this article do not necessarily reflect those of Thunderbird School of Global Management or Arizona State University as a whole.
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